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Most recent 20 results returned for keyword: Social Signals (Search this on MAP)

https://plus.google.com/104948978506070099898 Darren Pike : Eleven Easy Ways to Increase Your Engagement on Google+ et·i·quette noun conventional requirements ...
Eleven Easy Ways to Increase Your Engagement on Google+

et·i·quette
noun
conventional requirements as to social behavior; proprieties of conduct as established in any class or community or for any occasion.

Etiquette. Sounds stuffy and out of date, doesn’t it?Something that went out with high-button shoes. Who needs that? We’re all busy, and it’s enough to just get something posted… Isn’t it?

Actually, no.

By following certain practices, aka etiquette, you can increase your level of engagement, your odds of connecting with influencers, and, to be blunt, people will like you better
.
Why else should you care about engagement?

Engagement is a prerequisite for building relationships with people. And relationships are at the core of online marketing these days. Engagement is not an end, in and of itself, but it’s a necessary ingredient for many marketing goals.

In order to build the trust and authority which is important not only to people, but to Google, you have to start by strategically connecting with others. You're working to build relationships to develop an audience for your content, so that it will hopefully get reshared and send social signals to Google.
  
You won’t be building many relationships if you’re not talking to people and getting them to return the favor… in other words, engaging.

It sounds easy, doesn’t it?  Well, actually it is. Like many things, it’s easy once you know how. There’s nothing tricky here.  All it takes is the willingness to observe, learn the culture, and to put in the time following through.

What do you need to know?

Note: Many of these are ‘how-to’s” that are specific to Google+.  However, the principles apply to social media, in general. So, while some are nuts ‘n’ bolts, here’s-what-you-do types of things, others are “best practices” suggestions.

90% of this is just common courtesy. So why am I writing about something everyone already knows?  Because it’s amazing how many people don’t do it!  

I’m sure it’s not because they’re trying to be thoughtless, but it can come across that way if you get busy and don’t make a conscious effort to remember that courtesy counts – and it is noticed by others.  It’s an unbelievably easy way to help make yourself stand out.

One of the things that sets this post apart from others on this subject, are the screen shots, many with annotations, that actually illustrate (almost) every point made, many from Google Plus contributors you may already know.

Following, are the bullet points for these eleven easy ways to increase your Google+ engagement:

1. Saying THANK YOU is powerful.
Examples from +Joan Stewart , +Gina Fiedel , +Mary Iannotti , and +Beth Lee Browning 

2. Be sure to plus one.  But know it's limitations. 
Watch a highly entertaining video from +martin shervington on this subject.


3.  How to plus mention people, why you should, and  some of the snags you can run into. - screen shots to illustrate

4. The Hat Tip or h/t - with an example from +Carrie-Anne Foster 

5. "Ix-nay" on  link-dumping (aka link-litter)

6. Quality Resharing: A good way to get noticed and start conversations -  A model from +Brian Jensen 

7. Don't go AWOL.

8. Courtesy and kindness go hand in hand, including one of my favorite quotes from +Chef Dennis Littley 
 
9. Give credit where credit is due. +Wade Harman   illustrates this one.

10. Do Google+ communities have any special etiquette?
Some important need-to-know info here, including Community Guidelines and introductions - with an example from +Tim Sweeney 
 
11.  You still have to be YOU.
This isn't a white-tie affair.  You still need to show your own personality.  A fun sampling from +David Amerland 
 
The wrap-up includes an awesome acronym from +Ben Fisher which he calls being The SKETCH.

Be sure to take a look at the full post to take advantage of the screen shots and for all the details.
http://www.rightstartwebsites.com/blog/2014/increase-google-plus-engagement/

*In addition, there are links to some recommended resources from
+Wade Harman and +Jimmie Lanley , the latter of which includes a collection of posts from +Brian Jensen , +Mike Allton , +Dustin W. Stout , +Andrij Harasewych , +Visnja Zeljeznjak , +Peg Fitzpatrick , +Eric Enge , and others.

So...
-> if you're new to Google+
-> know somebody who is
-> think there may be people in your network who are trying to understand how to get going on this platform

if you think this might help, thank you for passing it along :)

Post by +Marilyn Moore for +RightStart Websites 

photo credit: Nemo/pixabay

#googleplus   #googleplusguides   #googleplustips    #googleplusengagement  


 
https://lh4.googleusercontent.com/-eofK_byNKwE/U_SuMUTC2DI/AAAAAAAACTo/9xmJTeVmc8g/w506-h750/Add%2Bsubtitle%2Btext%2B%25284%2529.png
2 hours ago - Via Reshared Post - View -
https://plus.google.com/110887978175746259931 Blake Knight : Get 500 Powerful Social Signals and Boost your Social Presence .
Get 500 Powerful Social Signals and Boost your Social Presence .
I will give 500 Powerful Social Signals from Worldwide for $5
Do Social Signals Play A Role In Organic SEO ?The Answer is YES.  Social is the new SEO. People are more likely to trust a website that is popular on Social networks than search engines.engines. In fact Search engines nowadays analyze the social popularity of websites as recommendation to boost the rankings. SO we are here to provide the much needed boost to your websites and Blog post. All you have to do is the following, Share your post on Soc...
3 hours ago - Via Reshared Post - View -
https://plus.google.com/109819167958415051028 Aalpha Stockholm : SEO Ranking Factors 2014 - Correlation or Causation Another very interesting +Searchmetrics analysis...
SEO Ranking Factors 2014 - Correlation or Causation

Another very interesting +Searchmetrics analysis, with a ton of interesting data. I really do enjoy these, cause there's so much SEO analysts can get out of them. I also know +Marcus Tober who works on these has an exceptional eye for this data & understands well the value & limitations.

To that I will add the caveat in my title, that we should always be aware of correlation vs. causation. Just because data correlates well doesn't always mean it is the factor which caused that particular ranking. One good example is the Google +1 which although not a ranking factor, is still being used instead of the Google+ shares, which has been. There's also Facebook shares and comments, most of which will not even get crawled by Google, nofollow links, etc.

However once you know what to parse, this information is exceptionally useful. Take for example the de-emphasis of keywords in URLs, domains & titles. The stronger emphasis on brands & especially the important point made here on the real importance of content.

Another point worth mentioning about this analysis is the significant patterns, which although may not be used as ranking factors by themselves, can certainly be used as corroborating factors by the algorithms.

There are certain common patterns we see across all high quality content, both in itself & also the manner in which it is disseminated, which are absent from almost all link schemed, spammy content. Some of these patterns are seen across social, others may be in the high trust zones of the link graph & they are not easy to game.


Key Takeaways as pointed out in this study are:


• Content: High quality, relevant content ranks better on average, and is identifiable by properties such as comprehensive wording in regard to the co-occurrence of related terms in the context, a higher word-count and media enrichment.


• Technology: A well optimized technical performance of a page contributes to a good ranking, such as, robust site architecture with an optimal internal linking structure, short Onpage-Technikloading times and presence of meta tags. 


• Backlinks: The quantity and quality of backlinks remains crucial as there are many new features introduced this year that have been revised to improve the quality of the results. 


• Social Signals: The correlation values regarding coefficients out of the social sector have slightly decreased. The growth of the average total number of signals per position was rather small.


• User Signals: For the first time, user signals were measured and as expected there is a relation between rankings and higher click-through rates, lower bounce rates and a high time-on-site.


Please do read the original study here, as this is only a partial summary...  searchmetrics.com/en/knowledge-base/ranking-factors/


#SEO   #RankingFactors   #GoogleSEO  
https://lh6.googleusercontent.com/-BJhTKJO1tDM/VBSjpEBlSMI/AAAAAAAAL_4/dz7go7gJiok/w506-h750/seo-correlation-study-ranking-factors-2014.png
3 hours ago - Via Reshared Post - View -
https://plus.google.com/104066155968599144331 Stephany McCall : Get 500 Powerful Social Signals and Boost your Social Presence .
Get 500 Powerful Social Signals and Boost your Social Presence .
I will give 500 Powerful Social Signals from Worldwide for $5
Do Social Signals Play A Role In Organic SEO ?The Answer is YES.  Social is the new SEO. People are more likely to trust a website that is popular on Social networks than search engines.engines. In fact Search engines nowadays analyze the social popularity of websites as recommendation to boost the rankings. SO we are here to provide the much needed boost to your websites and Blog post. All you have to do is the following, Share your post on Soc...
3 hours ago - Via Reshared Post - View -
https://plus.google.com/104948978506070099898 Darren Pike : A Theory on Google+'s +1s Correlating w/ High Rankings The new +Searchmetrics correlation factors is...
A Theory on Google+'s +1s Correlating w/ High Rankings

The new +Searchmetrics correlation factors is out: http://www.searchmetrics.com/en/knowledge-base/ranking-factors/ and as was the case in years past, there's a very high correlation with +1s and ranking well (0.33 -- higher than links, other social signals, etc).

My theory is this (and it's just a theory): Perhaps more Google +1s indicates two things that are often important for good rankings:

A) More logged-in searchers being biased to the result, which then brings with it positive jumps in user/usage data-based metrics in the algorithm

B) More social-share worthiness among the same types of early adopters that often have websites and can link out. My assumption here is that Google+ users may be more likely "Linkerati" than average users of Twitter, Facebook, Pinterest, or LinkedIn.

There's plenty of other explanations of course, but I thought I'd share these and perhaps entreat others to add their thoughts.
6 hours ago - Via Reshared Post - View -
https://plus.google.com/118163512040090875716 Socializate : What are the Value of Social Signals? For many bloggers like myself social is the primary driver of...
What are the Value of Social Signals?

For many bloggers like myself social is the primary driver of traffic to their websites. Over time these social signals help the SEO of your website. If you are spending 2-3 hours writing a great piece, I recommend you spend that much time promoting it on social media.
by +Neil Patel 

#SocialMedia   #SEO  

To learn more you can check out the article here -->
http://www.quicksprout.com/2014/01/31/how-social-signals-impact-search-engine-rankings/
https://lh3.googleusercontent.com/-mIfm1Ju6mak/VAYEbgAGrXI/AAAAAAABOL0/TxEyXEez8hY/w506-h750/Social-Signals-SEO-Value.gif
17 hours ago - Via Reshared Post - View -
https://plus.google.com/118163512040090875716 Socializate : What are the Value of Social Signals? For many bloggers like myself social is the primary driver of...
What are the Value of Social Signals?

For many bloggers like myself social is the primary driver of traffic to their websites. Over time these social signals help the SEO of your website. If you are spending 2-3 hours writing a great piece, I recommend you spend that much time promoting it on social media.
by +Neil Patel 

#SocialMedia   #SEO  

To learn more you can check out the article here -->
http://www.quicksprout.com/2014/01/31/how-social-signals-impact-search-engine-rankings/
https://lh3.googleusercontent.com/-mIfm1Ju6mak/VAYEbgAGrXI/AAAAAAABOL0/TxEyXEez8hY/w506-h750/Social-Signals-SEO-Value.gif
17 hours ago - Via Reshared Post - View -
https://plus.google.com/102272503687059874638 Sabrina Kizzie : 5 Reasons Your Business Should Be On Google Plus Tried Google Plus for business? Here are 5 reasons...
5 Reasons Your Business Should Be On Google Plus

Tried Google Plus for business?

Here are 5 reasons you should.

Google Plus is really the most important social network for businesses that want to get found online! I mean, heard of that little search engine, Google? Social signals from Google+ are becoming increasingly important to your visibility online.


5 Reasons Your Business Should Be On Google Plus

The 5 reasons to use Google Plus for business, as shown on the Infographic from +Social Clinch 

1. Get found in Google search
2. Connect with customers via Google hangouts
3. Get stats on how Google is adding to your bottom line
4. Create or join Google+ communities
5. Google+ is growing steadily, with 540 million active users
 Louise Myers
There are so many more! If you’re active on Google Plus for business, what reasons would you add?

Source : +Louise Myers 

#infographic     #business     #googleplus  
https://lh4.googleusercontent.com/-NxGYunPr1kA/VBr8xEgJc7I/AAAAAAAAAno/GNDi5E8UUcM/w506-h750/google-plus-business-infographic.jpg
1 day ago - Via Reshared Post - View -
https://plus.google.com/117978532104530871635 Neil Ferree : Internet Marketing Service near Rancho Palos Verdes
Internet Marketing Service near Rancho Palos Verdes
1 day ago - Via Reshared Post - View -
https://plus.google.com/110595818921501057992 ritz anwar : about the SEO Ranking Factors for the year 2014 Read on this article to know more about the SEO Ranking...
about the SEO Ranking Factors for the year 2014
Read on this article to know more about the SEO Ranking Factors for the year 2014 on which Google is emphasizing more.   Content Is Undoubtedly King On Page SEO Site Load Time Social Signals Bounce Rate Back Links to Your Site Content Is Undoubtedly King Th...
about the SEO Ranking Factors for the year 2014

1 day ago - Via - View -
https://plus.google.com/115828331648674561208 Local Strategy : Interview of Me in the Techwyse Blog Just published yesterday, in this interview I take on many questions...
Interview of Me in the Techwyse Blog

Just published yesterday, in this interview I take on many questions.  These include:

1. The impact of social signals in search
2. Authorship after the end of rel=author
3. Local Search
4. The role of schema - including how to take advantage of it even when you are not technical enough to implement it.
5. Links from Subdomains, and the "you can't vote for yourself" principle.
6. How to track local search rankings
7. Major misconceptions in SEO
8. Upcoming Studies ;->
9. The future of link building
10. Maintaining a Work-Life balance!
Interview with Eric Enge from @StoneTemple Consulting
Passion. That's what drive us. We like to win, and winning to us means meeting or exceeding your goals for your web site and business. - Eric Enge. He has been working in the industry for more than 30 years. The Stone Temple Interview series is highly acclaimed for its interviews with top search engine employees, such as Google’s Matt Cutts, and other industry luminaries. he also speaks at a host of events across the continent, including the...
1 day ago - Via Reshared Post - View -
https://plus.google.com/115263461415343208729 Anna Ramirez : Interview of Me in the Techwyse Blog Just published yesterday, in this interview I take on many questions...
Interview of Me in the Techwyse Blog

Just published yesterday, in this interview I take on many questions.  These include:

1. The impact of social signals in search
2. Authorship after the end of rel=author
3. Local Search
4. The role of schema - including how to take advantage of it even when you are not technical enough to implement it.
5. Links from Subdomains, and the "you can't vote for yourself" principle.
6. How to track local search rankings
7. Major misconceptions in SEO
8. Upcoming Studies ;->
9. The future of link building
10. Maintaining a Work-Life balance!
Interview with Eric Enge from @StoneTemple Consulting
Passion. That's what drive us. We like to win, and winning to us means meeting or exceeding your goals for your web site and business. - Eric Enge. He has been working in the industry for more than 30 years. The Stone Temple Interview series is highly acclaimed for its interviews with top search engine employees, such as Google’s Matt Cutts, and other industry luminaries. he also speaks at a host of events across the continent, including the...
1 day ago - Via Reshared Post - View -
https://plus.google.com/113064830382960072095 What's Trending Now : Interview of Me in the Techwyse Blog Just published yesterday, in this interview I take on many questions...
Interview of Me in the Techwyse Blog

Just published yesterday, in this interview I take on many questions.  These include:

1. The impact of social signals in search
2. Authorship after the end of rel=author
3. Local Search
4. The role of schema - including how to take advantage of it even when you are not technical enough to implement it.
5. Links from Subdomains, and the "you can't vote for yourself" principle.
6. How to track local search rankings
7. Major misconceptions in SEO
8. Upcoming Studies ;->
9. The future of link building
10. Maintaining a Work-Life balance!
Interview with Eric Enge from @StoneTemple Consulting
Passion. That's what drive us. We like to win, and winning to us means meeting or exceeding your goals for your web site and business. - Eric Enge. He has been working in the industry for more than 30 years. The Stone Temple Interview series is highly acclaimed for its interviews with top search engine employees, such as Google’s Matt Cutts, and other industry luminaries. he also speaks at a host of events across the continent, including the...
1 day ago - Via Reshared Post - View -
https://plus.google.com/116205154171725569720 Local Marketing Voice : Interview of Me in the Techwyse Blog Just published yesterday, in this interview I take on many questions...
Interview of Me in the Techwyse Blog

Just published yesterday, in this interview I take on many questions.  These include:

1. The impact of social signals in search
2. Authorship after the end of rel=author
3. Local Search
4. The role of schema - including how to take advantage of it even when you are not technical enough to implement it.
5. Links from Subdomains, and the "you can't vote for yourself" principle.
6. How to track local search rankings
7. Major misconceptions in SEO
8. Upcoming Studies ;->
9. The future of link building
10. Maintaining a Work-Life balance!
Interview with Eric Enge from @StoneTemple Consulting
Passion. That's what drive us. We like to win, and winning to us means meeting or exceeding your goals for your web site and business. - Eric Enge. He has been working in the industry for more than 30 years. The Stone Temple Interview series is highly acclaimed for its interviews with top search engine employees, such as Google’s Matt Cutts, and other industry luminaries. he also speaks at a host of events across the continent, including the...
1 day ago - Via Reshared Post - View -
https://plus.google.com/116205154171725569720 Local Marketing Voice : Dana DiTomaso — Taking Down Your Local Competition Greetings from #searchlove  San Diego! I was fortunate...
Dana DiTomaso — Taking Down Your Local Competition

Greetings from #searchlove  San Diego! I was fortunate enough to attend this year's conference, and will be providing select presentation recaps.

How many times in local search have you asked yourself "How the heck is that business ranking above ours?" Dana will review a local competitive analysis and explain how to turn that analysis into a plan – including how to pick the right areas to focus on and avoid getting into a war you won't win. - +Dana DiTomaso 

Local intent is in everything. Every search has local intent - every business has a local community. 

How do people choose a business?
Do you appear legit? 

How does Google choose a local business business
- through a variety of factors, place page signals, external local signals, on page signals, link signals, review signals, social signals, etc. behavior mob. signals, personalization


Know your keywords, clean your citations.
Take the keyword list and understand the concept of categories vs. themes.

Find the right categories to optimize your local business listings

Themes are a group of keywords around a specific topic. Local rankings change so often, that Dana's reports are based on keyword themes

What keywords show a local pack vs. what keywords show just organic?

Tools:

 https://www.placesscout.com/
- Find local clients. Prospecting tool to see who hasn't claimed their local page 

https://www.whitespark.ca/local-citation-finder
- find what your competitors are doing

http://bit.lysearchlovelocal
- toss in all your keywords and it returns how often your competitors appear in top 20 results

Resist the urge to gather every piece of data you can find. Gather enough to make informed decisions, then do something with it. 

Google Place Page

◈ Centroid - where Google thinks the center of the city is, where is the centroid of the search? 
◈ Categories - are you using the right categories? 
◈ Complete - pages that are complete are more likely to surface in Google than pages that are not.

External - Citations

◈ Consistency - Do you have the same NAP?
◈ Volume -  Do you have a good volume of citations?
◈ Accuracy - sometimes a few wrong citations can cause big hurt

Google does use your phone number as the unique identifier of your business.

Put the NAP on every page - include the phone/location in the title
Links - how much is "just' links and how much is #rcs ?
Reviews - you need to have a review strategy.  

Tool: 
http://www.reviewtrackers.com/
- add you review websites and you'll get an email every time a review is posted

Social
◈ Find Google city experts
◈ Host a Yelp event - Yelp has a rep. in every major city. Connect with these people and see if you can get a Yelp event hosted at your business 
Tweet-up - meet the media tweet-up. Make sure this happens at your location, restaurant, business, etc.

Find Google city experts: http://www.google.com/maps/search/restaurants+by:experts/am=t 

Level Up
◈ Usertesting.com - use it to test SERPs, your website, your competitor's website
◈ RivalIQ - how do you stack up against up against your competitors in social?
◈ Buzzsummo - find local influencers
◈ AdWords - Tight radius around competitor location. Mobile only, "product" keyword 
◈ Sponsor it - Twitter, Facebook and LinkedIn

#localseo   #localsearch  
https://lh5.googleusercontent.com/-bPuGOe2ZiMM/VBM4hxceDyI/AAAAAAAANWU/grWXaJ4Z3bU/w506-h750/20140912_110936.jpg
1 day ago - Via Reshared Post - View -
https://plus.google.com/113406220149490317325 Local Internet Marketing : Dana DiTomaso — Taking Down Your Local Competition Greetings from #searchlove  San Diego! I was fortunate...
Dana DiTomaso — Taking Down Your Local Competition

Greetings from #searchlove  San Diego! I was fortunate enough to attend this year's conference, and will be providing select presentation recaps.

How many times in local search have you asked yourself "How the heck is that business ranking above ours?" Dana will review a local competitive analysis and explain how to turn that analysis into a plan – including how to pick the right areas to focus on and avoid getting into a war you won't win. - +Dana DiTomaso 

Local intent is in everything. Every search has local intent - every business has a local community. 

How do people choose a business?
Do you appear legit? 

How does Google choose a local business business
- through a variety of factors, place page signals, external local signals, on page signals, link signals, review signals, social signals, etc. behavior mob. signals, personalization


Know your keywords, clean your citations.
Take the keyword list and understand the concept of categories vs. themes.

Find the right categories to optimize your local business listings

Themes are a group of keywords around a specific topic. Local rankings change so often, that Dana's reports are based on keyword themes

What keywords show a local pack vs. what keywords show just organic?

Tools:

 https://www.placesscout.com/
- Find local clients. Prospecting tool to see who hasn't claimed their local page 

https://www.whitespark.ca/local-citation-finder
- find what your competitors are doing

http://bit.lysearchlovelocal
- toss in all your keywords and it returns how often your competitors appear in top 20 results

Resist the urge to gather every piece of data you can find. Gather enough to make informed decisions, then do something with it. 

Google Place Page

◈ Centroid - where Google thinks the center of the city is, where is the centroid of the search? 
◈ Categories - are you using the right categories? 
◈ Complete - pages that are complete are more likely to surface in Google than pages that are not.

External - Citations

◈ Consistency - Do you have the same NAP?
◈ Volume -  Do you have a good volume of citations?
◈ Accuracy - sometimes a few wrong citations can cause big hurt

Google does use your phone number as the unique identifier of your business.

Put the NAP on every page - include the phone/location in the title
Links - how much is "just' links and how much is #rcs ?
Reviews - you need to have a review strategy.  

Tool: 
http://www.reviewtrackers.com/
- add you review websites and you'll get an email every time a review is posted

Social
◈ Find Google city experts
◈ Host a Yelp event - Yelp has a rep. in every major city. Connect with these people and see if you can get a Yelp event hosted at your business 
Tweet-up - meet the media tweet-up. Make sure this happens at your location, restaurant, business, etc.

Find Google city experts: http://www.google.com/maps/search/restaurants+by:experts/am=t 

Level Up
◈ Usertesting.com - use it to test SERPs, your website, your competitor's website
◈ RivalIQ - how do you stack up against up against your competitors in social?
◈ Buzzsummo - find local influencers
◈ AdWords - Tight radius around competitor location. Mobile only, "product" keyword 
◈ Sponsor it - Twitter, Facebook and LinkedIn

#localseo   #localsearch  
https://lh5.googleusercontent.com/-bPuGOe2ZiMM/VBM4hxceDyI/AAAAAAAANWU/grWXaJ4Z3bU/w506-h750/20140912_110936.jpg
1 day ago - Via Reshared Post - View -
https://plus.google.com/115062442659361764934 List Building Beginners : Dana DiTomaso — Taking Down Your Local Competition Greetings from #searchlove  San Diego! I was fortunate...
Dana DiTomaso — Taking Down Your Local Competition

Greetings from #searchlove  San Diego! I was fortunate enough to attend this year's conference, and will be providing select presentation recaps.

How many times in local search have you asked yourself "How the heck is that business ranking above ours?" Dana will review a local competitive analysis and explain how to turn that analysis into a plan – including how to pick the right areas to focus on and avoid getting into a war you won't win. - +Dana DiTomaso 

Local intent is in everything. Every search has local intent - every business has a local community. 

How do people choose a business?
Do you appear legit? 

How does Google choose a local business business
- through a variety of factors, place page signals, external local signals, on page signals, link signals, review signals, social signals, etc. behavior mob. signals, personalization


Know your keywords, clean your citations.
Take the keyword list and understand the concept of categories vs. themes.

Find the right categories to optimize your local business listings

Themes are a group of keywords around a specific topic. Local rankings change so often, that Dana's reports are based on keyword themes

What keywords show a local pack vs. what keywords show just organic?

Tools:

 https://www.placesscout.com/
- Find local clients. Prospecting tool to see who hasn't claimed their local page 

https://www.whitespark.ca/local-citation-finder
- find what your competitors are doing

http://bit.lysearchlovelocal
- toss in all your keywords and it returns how often your competitors appear in top 20 results

Resist the urge to gather every piece of data you can find. Gather enough to make informed decisions, then do something with it. 

Google Place Page

◈ Centroid - where Google thinks the center of the city is, where is the centroid of the search? 
◈ Categories - are you using the right categories? 
◈ Complete - pages that are complete are more likely to surface in Google than pages that are not.

External - Citations

◈ Consistency - Do you have the same NAP?
◈ Volume -  Do you have a good volume of citations?
◈ Accuracy - sometimes a few wrong citations can cause big hurt

Google does use your phone number as the unique identifier of your business.

Put the NAP on every page - include the phone/location in the title
Links - how much is "just' links and how much is #rcs ?
Reviews - you need to have a review strategy.  

Tool: 
http://www.reviewtrackers.com/
- add you review websites and you'll get an email every time a review is posted

Social
◈ Find Google city experts
◈ Host a Yelp event - Yelp has a rep. in every major city. Connect with these people and see if you can get a Yelp event hosted at your business 
Tweet-up - meet the media tweet-up. Make sure this happens at your location, restaurant, business, etc.

Find Google city experts: http://www.google.com/maps/search/restaurants+by:experts/am=t 

Level Up
◈ Usertesting.com - use it to test SERPs, your website, your competitor's website
◈ RivalIQ - how do you stack up against up against your competitors in social?
◈ Buzzsummo - find local influencers
◈ AdWords - Tight radius around competitor location. Mobile only, "product" keyword 
◈ Sponsor it - Twitter, Facebook and LinkedIn

#localseo   #localsearch  
https://lh5.googleusercontent.com/-bPuGOe2ZiMM/VBM4hxceDyI/AAAAAAAANWU/grWXaJ4Z3bU/w506-h750/20140912_110936.jpg
1 day ago - Via Reshared Post - View -
https://plus.google.com/115062442659361764934 List Building Beginners : Dana DiTomaso — Taking Down Your Local Competition Greetings from #searchlove  San Diego! I was fortunate...
Dana DiTomaso — Taking Down Your Local Competition

Greetings from #searchlove  San Diego! I was fortunate enough to attend this year's conference, and will be providing select presentation recaps.

How many times in local search have you asked yourself "How the heck is that business ranking above ours?" Dana will review a local competitive analysis and explain how to turn that analysis into a plan – including how to pick the right areas to focus on and avoid getting into a war you won't win. - +Dana DiTomaso 

Local intent is in everything. Every search has local intent - every business has a local community. 

How do people choose a business?
Do you appear legit? 

How does Google choose a local business business
- through a variety of factors, place page signals, external local signals, on page signals, link signals, review signals, social signals, etc. behavior mob. signals, personalization


Know your keywords, clean your citations.
Take the keyword list and understand the concept of categories vs. themes.

Find the right categories to optimize your local business listings

Themes are a group of keywords around a specific topic. Local rankings change so often, that Dana's reports are based on keyword themes

What keywords show a local pack vs. what keywords show just organic?

Tools:

 https://www.placesscout.com/
- Find local clients. Prospecting tool to see who hasn't claimed their local page 

https://www.whitespark.ca/local-citation-finder
- find what your competitors are doing

http://bit.lysearchlovelocal
- toss in all your keywords and it returns how often your competitors appear in top 20 results

Resist the urge to gather every piece of data you can find. Gather enough to make informed decisions, then do something with it. 

Google Place Page

◈ Centroid - where Google thinks the center of the city is, where is the centroid of the search? 
◈ Categories - are you using the right categories? 
◈ Complete - pages that are complete are more likely to surface in Google than pages that are not.

External - Citations

◈ Consistency - Do you have the same NAP?
◈ Volume -  Do you have a good volume of citations?
◈ Accuracy - sometimes a few wrong citations can cause big hurt

Google does use your phone number as the unique identifier of your business.

Put the NAP on every page - include the phone/location in the title
Links - how much is "just' links and how much is #rcs ?
Reviews - you need to have a review strategy.  

Tool: 
http://www.reviewtrackers.com/
- add you review websites and you'll get an email every time a review is posted

Social
◈ Find Google city experts
◈ Host a Yelp event - Yelp has a rep. in every major city. Connect with these people and see if you can get a Yelp event hosted at your business 
Tweet-up - meet the media tweet-up. Make sure this happens at your location, restaurant, business, etc.

Find Google city experts: http://www.google.com/maps/search/restaurants+by:experts/am=t 

Level Up
◈ Usertesting.com - use it to test SERPs, your website, your competitor's website
◈ RivalIQ - how do you stack up against up against your competitors in social?
◈ Buzzsummo - find local influencers
◈ AdWords - Tight radius around competitor location. Mobile only, "product" keyword 
◈ Sponsor it - Twitter, Facebook and LinkedIn

#localseo   #localsearch  
https://lh5.googleusercontent.com/-bPuGOe2ZiMM/VBM4hxceDyI/AAAAAAAANWU/grWXaJ4Z3bU/w506-h750/20140912_110936.jpg
1 day ago - Via Reshared Post - View -
https://plus.google.com/107683819982830082066 Galarza's Internet Marketing Services : Dana DiTomaso — Taking Down Your Local Competition Greetings from #searchlove  San Diego! I was fortunate...
Dana DiTomaso — Taking Down Your Local Competition

Greetings from #searchlove  San Diego! I was fortunate enough to attend this year's conference, and will be providing select presentation recaps.

How many times in local search have you asked yourself "How the heck is that business ranking above ours?" Dana will review a local competitive analysis and explain how to turn that analysis into a plan – including how to pick the right areas to focus on and avoid getting into a war you won't win. - +Dana DiTomaso 

Local intent is in everything. Every search has local intent - every business has a local community. 

How do people choose a business?
Do you appear legit? 

How does Google choose a local business business
- through a variety of factors, place page signals, external local signals, on page signals, link signals, review signals, social signals, etc. behavior mob. signals, personalization


Know your keywords, clean your citations.
Take the keyword list and understand the concept of categories vs. themes.

Find the right categories to optimize your local business listings

Themes are a group of keywords around a specific topic. Local rankings change so often, that Dana's reports are based on keyword themes

What keywords show a local pack vs. what keywords show just organic?

Tools:

 https://www.placesscout.com/
- Find local clients. Prospecting tool to see who hasn't claimed their local page 

https://www.whitespark.ca/local-citation-finder
- find what your competitors are doing

http://bit.lysearchlovelocal
- toss in all your keywords and it returns how often your competitors appear in top 20 results

Resist the urge to gather every piece of data you can find. Gather enough to make informed decisions, then do something with it. 

Google Place Page

◈ Centroid - where Google thinks the center of the city is, where is the centroid of the search? 
◈ Categories - are you using the right categories? 
◈ Complete - pages that are complete are more likely to surface in Google than pages that are not.

External - Citations

◈ Consistency - Do you have the same NAP?
◈ Volume -  Do you have a good volume of citations?
◈ Accuracy - sometimes a few wrong citations can cause big hurt

Google does use your phone number as the unique identifier of your business.

Put the NAP on every page - include the phone/location in the title
Links - how much is "just' links and how much is #rcs ?
Reviews - you need to have a review strategy.  

Tool: 
http://www.reviewtrackers.com/
- add you review websites and you'll get an email every time a review is posted

Social
◈ Find Google city experts
◈ Host a Yelp event - Yelp has a rep. in every major city. Connect with these people and see if you can get a Yelp event hosted at your business 
Tweet-up - meet the media tweet-up. Make sure this happens at your location, restaurant, business, etc.

Find Google city experts: http://www.google.com/maps/search/restaurants+by:experts/am=t 

Level Up
◈ Usertesting.com - use it to test SERPs, your website, your competitor's website
◈ RivalIQ - how do you stack up against up against your competitors in social?
◈ Buzzsummo - find local influencers
◈ AdWords - Tight radius around competitor location. Mobile only, "product" keyword 
◈ Sponsor it - Twitter, Facebook and LinkedIn

#localseo   #localsearch  
https://lh5.googleusercontent.com/-bPuGOe2ZiMM/VBM4hxceDyI/AAAAAAAANWU/grWXaJ4Z3bU/w506-h750/20140912_110936.jpg
1 day ago - Via Reshared Post - View -