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Most recent 20 results returned for keyword: Social Shares (Search this on MAP)

https://plus.google.com/110424448079106893940 Roland Waddilove : Promoting websites, blogs, companies, products and services across social media takes a lot of time ...
Promoting websites, blogs, companies, products and services across social media takes a lot of time and effort. Cut it to a minimum by automating your social shares using these specially designed services. This is an online course.
How to automate social media sharing to save time and effort
Promoting websites, blogs, companies, products and services across social media takes a lot of time and effort. Cut it to a minimum by automating your social shares using these specially designed s…
3 hours ago - Via Community - View -
https://plus.google.com/115512206988477271943 Nora Kramer Designs : Skyrocket Your Social Shares With Help From Top Influencers
Skyrocket Your Social Shares With Help From Top Influencers
Skyrocket Your Social Shares With Help From Top Influencers
Learn the method I use to connect with top influencers, start getting more social shares that matter
11 hours ago - Via - View -
https://plus.google.com/113108671901781545394 Rulo Rodríguez : 'Below I am going to show you how to catapult your blog from nobody to rising star with one expert roundup...
'Below I am going to show you how to catapult your blog from nobody to rising star with one expert roundup blog post. If you have been struggling then this should give you that boost you need.'

Create A Killer Expert Roundup Post That Builds Links & Social Shares http://r-rdz.com/2n8LRkH
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14 hours ago - Via - View -
https://plus.google.com/100505304013048916696 Your Marketing Department CT : There are lots of reasons why your content doesn’t get more social shares – and here are 12 easy hacks...
There are lots of reasons why your content doesn’t get more social shares – and here are 12 easy hacks to help you get more social shares. https://goo.gl/t3N6ja
12 Easy Hacks You Can Do Now To Get More Social Shares
There are endless options to optimize your content, layout and social accounts to get more social shares. Here are 12 tips to get more shares.
15 hours ago - Via - View -
https://plus.google.com/105071228446138649957 Bklyn Custom Designs : How to Promote Your Blog to Attract 1,300 Social Shares & 2,752% More Referral Traffic – Cody Lister...
How to Promote Your Blog to Attract 1,300 Social Shares & 2,752% More Referral Traffic – Cody Lister https://goo.gl/KxyLO3
How to Promote Your Blog to Attract 1,300 Social Shares & 2,752% More Referral Traffic – Cody Lister
Read a case study that reveals how to promote your blog to get more social shares and traffic with email outreach and content syndication networks.
22 hours ago - Via - View -
https://plus.google.com/117478077378533019726 Zig Marketing : We manually vet our influencers to find real engagement. Our incredible partner, Hilary, from the blog...
We manually vet our influencers to find real engagement. Our incredible partner, Hilary, from the blog Pulling Curls, shares relatable content & gets over 300 social shares per post!
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1 day ago - Via - View -
https://plus.google.com/116865374999263486475 Van West Media : If you want to find the maximum amount of followers, increase clickthrough rates on your shares, attract...
If you want to find the maximum amount of followers, increase clickthrough rates on your shares, attract the maximum amount of traffic via social shares and build a tighter network of influencers, you??ve got to optimize your public face.' http://ow.ly/gEFu30aiR0B
How to Increase Traffic with Social A/B Testing
How long has it been since you considered the placement of your social buttons? Do you know if longer or shorter tweets convert better? What phrases in your profile attract the most followers? When is the best time to share to reach the most people?
1 day ago - Via - View -
https://plus.google.com/101744254667426291683 Hellen Smith : Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes...
Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email. And while you’re right that those things are important, that’s not what this article is about. Content and copy contain the messages you need to get across, and email delivers those messages within a conversion-rich context. But without understanding the fundamental elements of those messages, you won’t create the kind of influence with your target audience that leads to sales . With companies of all sizes rushing to embrace “influencer marketing,” it seems that many have given up on the unique power the internet provides to form direct relationships with prospects . Instead, they’re trying to avoid the work by reaching the audiences of people who have already put in the work. Despite the disintermediated nature of the internet, brands are instead turning to a new form of intermediary, or influential middle man. Shortcut marketing rears its ugly head again. Now, don’t get me wrong — having relevant influencers in your corner is desirable, and often game-changing. That said, your main goal is to first develop direct influence with your prospects, which ironically makes it easier to get outside influencers on your side. This is the reality of modern marketing in any medium, and it’s especially viable online. And those three key elements that your digital marketing must embrace to develop true influence are aspiration, empowerment, and unity. 1. Aspiration Effective marketing has always been about identifying and fulfilling aspirations. People strive to improve themselves and their station in life, especially in relation to others in the social strata. Early mass marketing did a great job of channeling aspiration through envy. Messages encouraging consumers to “keep up with the Joneses” through the accumulation of material goods became the persuasion prompt for elevated social status. Aspiration remains as powerful as ever, but it’s a different animal now. First of all, we no longer compare ourselves to our geographic neighbors. Instead, we now have worldwide Instagram-fueled expectations based on who we desire to be like based on interests, lifestyles, and various forms of success. As master marketer Roy H. Williams presciently said: “Show me what a person admires, and I’ll tell you everything about them that matters. And then you’ll know how to connect with them.” Paired with that is a pronounced reduction in the desire to accumulate material things. According to a recent Trend Watch report on consumerism , status is shifting away from markers of material wealth — what they have — and moving more toward who they want to become. This shift is amplified by celebrities and other influential people on social media. Their followers want to be healthier, smarter, creative, connected, and entrepreneurial. If you’re selling material goods, you need to understand how your widget fits into the broader aspirational lifestyle of your target audience. This alone seems to justify the focus on outside influencer marketing, but it’s really just a way of abdicating your responsibility as the shepherd of your products and services. As Eugene Schwartz famously said decades ago: “You do not create desire for your product. You take an existing demand in the market, and you channel it into your products.” The desires and aspirations of your ideal customer are out there — in plain view — thanks to a social medium that publicly identifies who people admire and follow. It’s your job to discover the parameters of that aspiration, and channel it toward your product or service. 2. Empowerment If you know what a prospect aspires to become, then your product or service and your marketing must empower that person to become a better version of themselves. If you fail across that spectrum, you’ll lose out to a competitor who delivers . The 20th century was fueled by inadequacy marketing that encouraged material accumulation. Without access to alternative perspectives, people were targeted by marketers with messages that positioned the brand as the hero, promising to save the poor prospect from the anxiety manufactured by the message. If your neighbor had a new Buick, you were now made to feel lesser in terms of social status. Why not upgrade to a Cadillac and take the lead? Effective modern marketing flips that approach on its head. Rather than appealing to materialism or base self-interest, people are looking for positive inspiration and pragmatic guidance on how to become their best selves. Pair that with the fact that the internet in general (and social media in particular) have helped erode trust in traditional institutions, while shifting power to engaging individuals. The appeal of attracting influencers with strong personal brands reflects this trend — people want to be empowered by other people , not faceless corporations. Why not also put a human face on your own company? Again, what’s going to get an influencer excited about pimping your stuff, if your brand is uninspired to begin with? This can be as easy as flipping your perceived role as a marketer. Whether you want to think of yourself as a guide, mentor, or coach, it’s your job to empower the buyer’s otherwise self-directed journey . In an environment ripe with information and choices, the prospect is in charge. And while they may not look like a hero yet, they’re definitely the protagonist of their own story. That means they’ll follow and choose to do business with the brand that empowers them to achieve their heroic aspirations. Outside influencers can help, but only as long as you’re also developing direct influence within your market in a meaningful way that establishes that you’re a player. 3. Unity For decades, smart marketing and sales professionals have worked to incorporate the six fundamentals of influence established by social psychology studies — reciprocity, authority, social proof, liking, commitment and consistency, and scarcity — into their persuasion efforts. So it was definitely news when Dr. Robert Cialdini, the original definer of those fundamentals, added a seventh — unity . In reality, it actually wasn’t that much of a surprise. Books such as 2004’s The Culting of Brands by Douglas Atkin, and Seth Godin’s Tribes from 2008, provided earlier reflections on the power of unity influence. Meanwhile, companies such as Apple and Harley Davidson have used the power of belonging to build brands worth billions. Smart digital marketers knew what was up, but we simply tried to shoehorn the concept into the existing influence principle of liking . That means people are more readily influenced by people they like and otherwise find attractive. But unity goes way beyond simple liking. From the prospect’s perspective, it’s more about people like me or even of me. According to the same Trend Watch report , people now trust people like themselves more than representatives of traditional power centers, and as much as academic or technical experts. To me, that makes unity perhaps the most powerful of the (now) seven fundamental principles of influence. Take authority. It’s no longer enough to just demonstrate your expertise with content. You need to be the relatable authority that also shares the core values and worldviews of your prospects. Or consider social proof, which means we look to others for indications of value and how to behave. A Breitbart article may get tens of thousands of social shares, and yet that social proof is meaningless — and actually a negative — to those who do not share the values and worldviews of that crowd. There are a lot of tribal ways that we unify. Family, neighborhood, city, province, and nationality are obvious. But the more powerful forces of unification from a marketing standpoint are interest, aspiration, and empowerment. You need to lead people with similar aspirations in a way that brings them together even more. Thanks to the internet, it’s never been easier for anyone to locate like-minded people who share their interests and aspirations. And as Godin pointed out repeatedly in Tribes , they’re also looking for like-minded leaders to provide the empowerment. Stand for something that matters It’s impossible to practice empowerment marketing with wishy-washy content and copy. To the contrary, it’s bold positioning, motivating manifestos, and innovative mission statements that inspire people to confidently chase their aspirations. And it’s no coincidence that these are the same sort of messages that spread like wildfire through social media. Empowering content that matches aspirations and validates worldviews is what those coveted influencers use to build audiences. You must do the same to remain in the game. Traditional wisdom says to hide behind a carefully crafted brand, powered by safely sanitized messages, in the hope of appealing to everyone. But if a prospect can’t see themselves belonging with your brand, they’ll look — and find — someone who does make them feel like they belong by standing for something that matters to them. True influence isn’t something you borrow. It’s what you embody. The post The Three Key Elements of Influential Digital Marketing appeared first on Copyblogger .

http://www.copyblogger.com/digital-influence/

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3 days ago - Via Google+ - View -
https://plus.google.com/116546301261433948946 Area Inbound : If you want to get your content noticed, you need to pay more attention to one social network, and I’m...
If you want to get your content noticed, you need to pay more attention to one social network, and I’m not talking about Facebook.

LinkedIn has seen explosive growth in the number of articles published on the platform. It also plays an increasingly significant role in content distribution for articles published on other domains. For some topics, LinkedIn is the most important network for social shares.

The number of LinkedIn users also is growing, reaching over 430 million in 2016, as Business Insider reports.

http://bit.ly/2nqScf7
LinkedIn Publishing Trends Every Marketer Must Know
Learn the trends in B2B publishing and sharing on LinkedIn discovered in five-year analysis – Content Marketing Institute
3 days ago - Via - View -
https://plus.google.com/113186910073426904244 Alessandro Rea : If you want to get your content noticed, you need to pay more attention to one social network, and I’m...
If you want to get your content noticed, you need to pay more attention to one social network, and I’m not talking about Facebook.

LinkedIn has seen explosive growth in the number of articles published on the platform. It also plays an increasingly significant role in content distribution for articles published on other domains. For some topics, LinkedIn is the most important network for social shares.

The number of LinkedIn users also is growing, reaching over 430 million in 2016, as Business Insider reports.

http://bit.ly/2pe6oop
LinkedIn Publishing Trends Every Marketer Must Know
Learn the trends in B2B publishing and sharing on LinkedIn discovered in five-year analysis – Content Marketing Institute
3 days ago - Via - View -
https://plus.google.com/102024469963080479807 The Gin Room : Wow, did I really get 910 social shares from this article..? That's a HUGE WIN, amazing! Thank you to...
Wow, did I really get 910 social shares from this article..? That's a HUGE WIN, amazing! Thank you to all. #gin
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3 days ago - Via - View -
https://plus.google.com/111218791698870950511 Business Marketing Tips : 5 Popular Blog Post Topics That Everyone Loves to Share If you’re a content marketer of any type, you...
5 Popular Blog Post Topics That Everyone Loves to Share

If you’re a content marketer of any type, you know how crucial it is for your blog posts to make a splash.

If you were to look over my shoulder any day of the week, you’d see me checking my social sharing metrics.

Just this morning, I logged in to Buzzsumo to take a look at these numbers:

(This image shows the social sharing metrics for QuickSprout.com over the past year. These are the four pieces of content that received the most social shares.)

Why?

Because social sharing matters!

This isn’t some sort of narcissistic kick. This is a data-driven way to see who’s sharing my content, how many shares I’m getting, what platform those shares are on, and why the articles are being shared.

Obviously, it doesn’t matter how much content you’re putting out if nobody’s reading it.

If nobody’s reading it, nobody’s sharing it.

Ultimately, your content must be shared if you want to increase site traffic.

Many marketers spend their days looking at Google Analytics. I do this too. But Google Analytics is only part of the picture.

There’s a fascinating story behind every social share you receive.

If you’re one of the millions of soloprenuers, entrepreneurs, content marketers, growth hackers, or startup marketers in the US struggling to put out engaging content, you’re not alone.

I get it more than anyone.

The web moves fast; trends come and go; and sometimes it’s hard to keep up.

You’ll be happy to learn, however, that there are a few tried-and-true content categories that everyone (your audience, my audience) loves to engage with and share.

In this post, I’m giving you a few of those content categories and diving into ways to discover more for a lasting result.

By the end of this post, you’ll understand why the content you’re sharing may not be getting the same results as other some content does.

You’ll also understand how all this affects share rate and what you can do to turn your situation around.

Here are your new go-to blog post topics. Read each thoroughly, and think about how they can be leveraged on your blog.

1. Productivity hacking

Time is one thing we’ll never have more of—for now, at least.

If I told you I could make your days longer and you’d be able to finish more work, make more calls, etc., you’d be interested, right?

Of course, you would. Time is important.

It makes sense then that we’re attracted to content focused on gaining more time.

In your upcoming blog posts, incorporate interesting productivity tips, whether showing how your product or service increases productivity or sharing which productivity tips and tricks are working for you.

If you’re familiar with Michael Hyatt’s blog, you’ve probably seen this work. Michael Hyatt is a leadership development expert, but he publishes a lot of productivity-related titles.

In fact, when I look back on his blog’s social sharing metrics over the past 12 months, two of his top five are on productivity:

This isn’t an accident. Hyatt knows that productivity topics get shared.

People love sharing practical content that they can vouch for and others can use.

2. Travel

The travel industry is booming for a reason. We love to travel.

Travel is invigorating, relaxing, and educational, and it’s one of the reasons why content focused on travel is so widely shared.

It’s time for you to join the club. Start thinking about what you would want to read.

Depending on the season, you can write about physical locations your audience might search for, say, Jamaica.

If you’re a company that has this information on Jamaica on your blog, take advantage of that. Take control so your blog becomes a frequent destination.

What kind of blogs would benefit from travel-related articles? It might not be that hard to find a connection.

Take ToDoIst for example. They sell a productivity app.

But they blog about travel:

Even a camera maker such as GoPro can get away with publishing some interesting and super shareable travel articles:

Evernote knows that travel is a shareable topic, and its blog features plenty of travel articles:

Give travel a try, fitting it in however you see appropriate, and you’ll likely get some social sharing among an interested audience.

3. Fitness

Face it, there are mobs of people out there (myself included) who would love to just wake up with six-pack abs. That’s why there’s always something new to help get you there.

As long as science continues to discover new things, there will be new breakthroughs to talk about—perfect fodder for shareable blog posts!

Blog posts about fitness have historically been one of the most shared genres of content on the web.

Buzzsumo, the social sharing giant, reported this about 2015 content popularity:

Who doesn’t want to get healthier? Health was a popular topic in 2015. Interestingly, three of the most shared posts on BuzzFeed this year were about health, as seen below.

They explain that the viral element of…
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3 days ago - Via - View -
https://plus.google.com/109666198423269394846 irfan noor : Should You Join Direct Affiliate Program or Affiliate Marketplace? Last year when I wrote an article...
Should You Join Direct Affiliate Program or Affiliate Marketplace?
Last year when I wrote an article on whether Hostgator was cheating their affiliates, it created a lot of buzz, with more than 150+ social shares. Today AlannaB commented by saying the following: “I’ve been using Hostgator for my site hosting for a few year...
Should You Join Direct Affiliate Program or Affiliate Marketplace?
Last year when I wrote an article on whether Hostgator was cheating their affiliates, it created a lot of buzz, with more than 150+ social shares. Today AlannaB commented by saying the following:“I’ve been using Hostgator for...
4 days ago - Via Google+ - View -
https://plus.google.com/105453879741271232159 Best Web Design Company Qatar : Content Marketing Content marketing is a strategic marketing approach focused on creating and distributing...
Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, ultimately, to drive profitable customer action. Original & well written quality content published under your name is a must in order to establish yourself as an authority in your business niche.
Today, marketing has become impossible without great content and all the leading companies be it small or big incorporates Content marketing as a vital part of their marketing strategies
Without content there is nothing to optimize and nothing to share on social sites. Content marketing:
•Increases visibility of your brand
•Develops lasting relationships with your audience
•Improves brand awareness and recognition
•Creates loyalty and trust, with both your current customers and prospects
•Helps you to build authority and credibility
•Positions your business as an expert in your industry
•Generates traffic to your site to improve lead generation
•Opens a channel of communication through social shares and comments
•Helps your customer move through the purchase decision more quickly
•Provides value with no strings attached
#business #technology #computer #laptop #science #contentmarketing #qatar #qatarinstagram #cherryqatar #cherry #doha #middleeast #facts #itservices #website #web #webdesign #webdeveloper #internet #software #application #network #tech #server #informationtechnology #socialmedia #socialmediamarketing #digitalmarketing #marketingdigital #digitalsignage

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4 days ago - Via Google+ - View -
https://plus.google.com/115538291104933633923 Like Fusion : The Proven Method for Driving 8x More Conversions from Long-Form Blog Articles: On the surface, blogs...
The Proven Method for Driving 8x More Conversions from Long-Form Blog Articles: On the surface, blogs appear to be fountains of free-flowing information.
You read lots of rich and valuable research.
You collect plenty of juicy data.
You discover how to do a valuable task.
And, sure, some blogs are happy with lots of traffic and satisfied visitors.
But most content marketers know that blogs have the potential to drive insane conversion numbers.
Yes, conversions—as in people taking a desired action on your website. Maybe you want more email signups, more downloads, more free trials, or more purchases.
But here's where things get dicey. Even though blogs are supposed to drive conversions, they usually don't.
Why not?
It comes down to this. There is a disconnect between a blog's conversion potential and its practical ability to achieve those conversions.
If your blog isn't converting well, don't beat yourself up. You're about to discover some incredibly powerful ways to amp up the conversion power of your blog.
If you can improve the conversion power of your blog, it will transform into an unending revenue stream.
Once you learn how to remove the barriers, there's no telling how high your conversion rate will soar.
Are blogs supposed to drive conversions?
First, let's make sure we set the stage for the techniques that'll follow.
What's the purpose of a blog?
In a word, it's this: revenue.
I hate to be so cold and businessy about it, but it's true. Everything in business comes back to revenue.
Let's say you're a small business. Ultimately, you want more revenue, right?
More customers will produce more revenue. And a great blog will help you get those customers.
This infographic from SmallFuel Marketing makes the point:

Source
But do blogs drive conversions?
Hubspot's research demonstrates that yes, indeed, they do. Hubspot's analysis of a business's blogging efforts showed that content published in the past 12 months gained an increasing number of contacts as time went on:

Source
Get this. The more you blog, the more customers you'll gain.
You may be thinking: But what about PPC, social media, and email marketing? What about all those other sexy techniques for driving conversions?
Fair question! Aren't those effective methods?
Sure, paid search and social media are effective. But when you compare their conversion potential to that of organic search, there's no contest.

Source
What's my point?
It's simple. Your blog can be a conversion machine.
But no, it doesn't happen if you simply create good content. Good content is a given—something we should assume is already happening.
What you need beyond good content is the means and methods of persuading users to convert when they access your content.
Basically, it's how you create that content and what you do with that content that makes all the difference.
So, what should you do to rev up the conversion engine that is your blog?
Instead of giving you granular tactics, I want to show you some of the deep methods that produce conversion power from the very source.
Create long-form content
Have you ever wondered why I occasionally write a 10,000-word blog post or a 50,000-word guide?
Is it because I get carried away? Have too much time to burn? Am getting paid based on word count?
No, no, and no.
I write articles like these for several reasons. Here are three of them:

My readers love them.
Search engines love them.
People convert on them.

Content marketing, as I understand and practice it, is all about value.
I am intent on providing the best darn value, free of charge.
I tend to think a really long article will give you helpful information and hopefully have a positive impact on your business.
Second, we've seen the massive impact long-form articles have on SEO.
Let me show you.
Top results on Google correlate with content longer than 2,000 words. In other words, the highest ranked pages on Google also have the most content!

Plus, there's the social sharing aspect to keep in mind. The longer your content, the more social shares you earn.

Finally, there's the bit about conversions, which is where I want to settle for just a moment.

When you have higher search results, you get more search traffic.
When you get more search traffic, you gain more conversions.

Let's say your blog's conversion rate is around 2% at the moment.
If 1,000 people visit your ordinary blog article (1,000 words), two of them will sign up for a free trial.
A long-form article, however, gets more traffic than the average blog article. Using the share metrics as a benchmark, we can safely assume that a long-form article (3000+ words) gets 100% more traffic than a shorter article (0-1,000 words).
Now, you have 2,000 people visiting your content—twice as many! And you have twice as many conversions too!
This introduces a logical question: How long is long-form content?
I hate to be “that guy,” but the answer is: as long as it needs to be.
You were looking for a word count, right?
Okay, I'll give it to you, but you have to listen to my little lesson first.
I—and Google and the rest of the world tend to agree with me—am more interested in the quality of your content than the actual length of said content.
If you spin out 5,000 words of crap, you'll destroy your conversions, not improve them.
As cliche as it sounds, quality is more important than quantity.
If you're looking for a word count, I suggest 2,500 words or more are sufficient for outranking your competitors, turning on the traffic floodgates, and boosting your blog conversions.
The Lesson: Crank out long-form content on your blog, and you will double your conversions.
Create content around long-tail keywords
What kind of content drives the most conversions?
There's no question about it: using long-tail keywords brings in the highest blog conversion rates.
What are long-tail keywords?
A long-tail keyword is a search query—the words that people type or speak to find stuff on the web.
Long-tail queries are…well, long. They generally have more than three words.
For example, “shoes” is a short keyword (called a head term). But “Nike women's running shoes” is long.

Source
The important thing to realize about long-tail and short-tail keywords is this: Your blog is more likely to rank for long-tail queries.
Plus, long-tail queries are focused in terms of user intent. The search volume may not be astronomical, but at least you're gaining search volume from the right users.
Best of all, the conversion rates on long-tail queries are sky high.
Take a look at this benefit list of the long-tail keyword. Pay special attention to that last point:

Source
What is a “high” conversion rate? Since “high” is a relative term, let's do some comparison.
Notice the difference in conversion rates between head terms and long-tail queries. Which is higher?

Source
Long-tail queries converted at 26%, a whopping 160% increase over the 10%-converting head terms!
It's one thing to know that long-tail terms have higher conversion rates. That's nice. But the real question is: What do you do about it?
It doesn't take an SEO whiz to know that your blog probably won't rank for short head terms like “computer.”
When I query “computer” in my browser, here's what I come up with:

The bulk of the above-the-fold results are major retailers. Below that are local results.
Sorry, but none of that stuff is long-form content!
I use “computer” as an example because of my personal experience.
I once had a client tell me, “We provide professional web hosting services. We'd like our website to rank for the term computer.”
“Hmm. I don't think that would be the best approach,” I cautiously countered.
“Well…okay. What about server…or maybe web server?” they replied.
I had a different perspective, so I proposed an alternative solution. I said, “Let's focus on more specific keywords that could provide a more direct source of traffic and revenue.”

First, I did some keyword research to come up with a list of long-tail terms.
Second, I developed an article idea around each of the keywords.

That two-step process, although simple, was all it took.
What were the results?
One of the keywords I picked was “dedicated server capacity for e-commerce site.”
Yeah, it's a mouthful. But a 2,690-word article on “How to Know if You Need a Dedicated Server for Your E-commerce Site” produced thousands of more conversions than a more general article would have.
To begin producing your own conversion-crushing long-tail keyword articles, follow this process:

Develop a list of terms that people in your niche are searching for. Make sure these terms are 4 words or longer. This article will give you a great process for doing so.
Create a blog article for each term. The article title should contain most, if not all, of the words in the selected long-tail phrase.
In the body of the article, be sure to include the selected keyword phrase as well as other relevant terms.
In keeping with the previous point about long-form content, write an article that exceeds 2,500 words.

The Lesson: Develop your blog's content to target long-tail keywords.
Deliver content that is aligned with user intent
One of the most direct ways to gain more conversions is to create content that satisfies user intent.
What is “user intent?”
User intent is what someone wants when they type something into Google.
For example, if I want to fly to Delhi next week, I would type in: “tickets from Atlanta to Delhi.”
My intent as a user is to purchase an airline ticket from Atlanta to Delhi, India.
In response to my query, Google would show me some airlines with flight times and rates.

There are three main types of user intent, often called “query types.”

Navigational: The user is trying to get to a specific website. For example, “quick sprout blog.”
Informational: The user is trying to learn information. For example, “how do I increase my blog's conversion rate.”
Transactional: The user is trying to purchase or make a transaction on something. For example, “Coupons for Huggies diapers.”


Google is pretty good at determining the type of query you're using and the best results to provide.
When I searched for airline tickets, Google provided a quick and accessible way to make a purchase based on my transactional query.
When you're creating long-form blog articles, you are most likely targeting informational queries. These informational queries often bring up blog articles. (Transactional queries, by contrast, usually bring up product pages.)

But we still need to understand the following: What does user intent have to do with conversions?
The answer lies within the buying funnel.
The buying funnel is a model that marketers use to demonstrate how users get around to purchasing something.
The iterations of the buying funnel are many. But the basic idea is this:

The prospect becomes aware of the product.
The prospect begins to consider, research, or compare different products.
The prospect makes their decision and buys the product.

Congrats! The prospect has become a customer.
This is what the funnel looks like:

You, as a marketer or website owner, are targeting an individual within the second phase of the funnel—research and comparison.
Notice that the research phase is part of the user's buying funnel. The information they find based on their query and intent can lead to a purchase.

Your content gives the user what they want.
They want detailed information? They want to hear a solution? They want a helpful discussion?
Enter your content, which satisfies their intent.

Such content can eventually lead to a purchase.
That's why I recommend you deliver content aligned with user intent.
A simpler way to say it is this: Figure out what the customer wants, and give it to them.
Remember, at this point the person typing in a query is not a paying customer. They are an individual looking for information.
If they trust your website and content, they will move closer to becoming a customer—to converting on your content.
Keep in mind you should not expect to gain conversions simply on account of content that satisfies user intent. As I'll explain below, you should also make it easy for users to convert.
Let me give you an example of how this process works in real life.
Let's pretend you want to understand SEO. You type in “how to do SEO.” That's an informational query.
You are not a customer, but you are in the awareness/research phase of a typical purchase.
This is what you might see in the search results:

The first result from Moz looks hopeful, so you click on it.
You see a comprehensive guide that “covers the fundamental strategies that make your websites search-engine-friendly.”

This is what you're looking for! Your intent has been satisfied by this comprehensive long-form content.
This feeling of satisfaction is important because it has now prepared you to convert on a call to action.
Let's take a look at what that might mean.
First, you might be likely to click the yellow button, “Start My Free 30-Day Trial.”

Perhaps, you see this call to action in the sidebar as you're reading the content.

Or you may want to subscribe to Moz's Top 10.

Moz creates content that satisfies a user's intent. Then, they provide an easy way for users to convert on that content.
How do you figure out user intent on your website?
One of the most straightforward methods is to use Google Search Console.
(If you do not have GSC set up on your site, please refer to this guide from Google on how to get started.)

Log in to your GSC account.
Click “Search Traffic.”
Click “Search Analytics.”


Search Analytics provides a variety of keyword data with configuration options not easily accessible in Google Analytics.
Turn on “Clicks,” “CTR,” and “Position” by clicking the checkboxes:

Next, sort the results by position so you can find out what queries you are ranking for. Click “Position” in the results table:

In the table, look for queries that have a CTR (click-through rate) of 30% or above.
This means that 30%+ of the users who typed in a given query clicked on your results when they appeared in Google. We can safely assume these users are interested in your content.
For this website, I notice that a high percentage of users are clicking on the result for “django benefits.”

The query is django benefits. This is an informational query.
To satisfy user intent, I should provide comprehensive information on that topic.
You can visit the SERP the query directs to by clicking the icon next to the query.

From there, you can navigate to the relevant page on your website.
This foundational technique is helpful. If you give users the kind of content they want (their intent), you will provide a way for them to convert.
But that brings us to a really important point: How do you get them to convert?
The remainder of this article will show you some super practical ways to score those conversions.
Content is king. Keywords are necessary. User intent is important.
But what about the actual conversions?
Create a low-barrier-to-entry conversion action
So far, we're driving relevant traffic to your page.
Now that we have those readers, we want them to convert.
The definition of conversion is pretty simple:
“The point at which a recipient of a marketing message performs a desired action.”
When you ask for a conversion, you're not asking your blog reader to pull out their credit card and give you their money. You're simply asking them to take the next logical step.
Often, this is an easy, low-cost, and logical way to take the relationship to the next level.
Here are some common conversion actions. Notice that each of these takes a few seconds and clicks:

Email subscription
Free trial
Download a resource
Facebook like
Twitter follow
LinkedIn follow
Pinterest follow
Instagram follow
Google Plus circle
YouTube subscription
Slideshare subscription

Let's take a look at a few of these. Each of these are located on a long-form blog article.
The Content Marketing Institute invites you to subscribe to their mailing list and to read their e-book. This is an example of conversion action that includes email subscription and downloading a resource:

Buffer invites you to get started with a free account. The header pictured below is persistent, meaning you'll always see it as you scroll through the article:

The Optimizely blog invites you to get a copy of their customer stories:

The Marketing Sherpa blog uses a shadowbox popup to invite you to subscribe to their mailing list:

Qualaroo uses a “Start Free Trial” button in their header:

Kissmetrics asks you to try their SaaS:

Invitations to social accounts are so common that it's easy to overlook them.
In the Kissmetrics screenshot above, you can see a list of social icons on the right side.
The Content Marketing Institute uses an entire section on their sidebar to ask for social connection:

Each of these conversion actions is simple, easy, and painless.
That's what you want to do. You want to make it easy for the reader to become a regular.
Here are some rules of thumb for effective low-barrier conversion actions:
1. If you use a form, limit it to three fields
I suggest only one field (an email address) if possible, but this depends on the product you're selling.
SumoMe asks for only a user's email address:

For creating an account—a different purpose—they've included three fields on the form:

It's still easy, fast, and effective.
2. Make it appealing and persuasive
Don't lie, cheat, or steal when you're asking for a conversion. Just be honest and ask for what you want.
The right kind of users want to convert. But sometimes, it takes a little persuasion and some good old-fashioned appeal.
Here's an example.
If you read my blog, you've probably seen this little box:

I've put that call-to-action box in my content because I want to persuade you to get your website analyzed.
You have a choice. I'm not twisting your arm.
But I am trying to persuade you.
And the reason I keep using that box is because it's working!
3. Ask for what you want
You know the expression “ask and you shall receive.”
It's true in online marketing.
Asking for the user to convert is a gift. They want to do it.
All you have to do is ask.
A business that uses free consults as part of its sales cycle should offer the user a free consultation. Here's an example:

A company that provides heat mapping analytics should ask users to create a heatmap, like this:

A chiropractor can offer users a free exam and x-ray:

The conversion action you choose depends on what you're trying to accomplish.
All you have to do is ask for it.
Give in-your-face levels of value
I don't know what business you are running.

Maybe you're starting an e-commerce website.
Maybe you've created a SaaS and want to sell it.
Maybe you're doing marketing for a startup.
Maybe you're running a side hustle.
Maybe you're blogging your heart out and hoping it will pay off.

But whoever you are and whatever you're doing, this is my plea.
Give value. Metric tons of value. Dump trucks full of value. Warehouses of value.
You believe in the product you are selling. You believe the world needs it. You believe there are people whose lives you can improve.
Do you want them to see it?
Then give it to them straight. Go for in-your-face levels of value.
You should offer so much value that the user can't help but accept it.
Your goal as a marketer isn't to take. Your goal as a marketer is to give. You want to provide an enormous amount of value free of charge.
That's what I mean by “in-your-face.” It's all about the sheer amount of value you deliver.
The website ConversionXL is recognized for actionable, data-driven, highly-researched long-form content.
When you visit the blog, here's what you see:

They are asking you to subscribe.
This is good. Because they are offering insane amounts of value!
And that is why I recommend in-your-face techniques. Value, value, value.
It's one thing to praise the in-your-face marketing methods, and it's quite another to actually implement them.
Conclusion
Getting more conversions sounds simple.
Put up a form field!
Add a button!
Use a popup!
Those are fine methods. I've used all of them.
But getting conversions requires a lot more than just techniques. It requires a strategy.
That strategy is built on long-form content, enhanced by long-tail keywords, and maximized by giving people value.
Using this method for getting conversions is virtually guaranteed to work!
What are some strategic methods you've used to increase conversions on your long-form content?


http://bit.ly/2pbQ8Yd
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