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Most recent 20 results returned for keyword: Social SEO (Search this on MAP)

https://plus.google.com/109601702183902542985 The SEO Dr. : I provide Top Quality twitter followers in your account. 5000 Followers for only 5$ best rates and 100...
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https://plus.google.com/110701121164938156107 Sun Social SEO : Enjoy your weekend everyone, and safe travels especially to all those returning from Burning Man.
Enjoy your weekend everyone, and safe travels especially to all those returning from Burning Man.
9 hours ago - Via - View -
https://plus.google.com/104742819351325966112 Afroza Yasmin : #SEOService Top Most Social SEO Service
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14 hours ago - Via Google+ - View -
https://plus.google.com/107715000322688441489 HOA Calendar : +Lee Smallwood  of +NOD3x brings a bit of measurement, a bit of engagement, and how to control your ...
+Lee Smallwood  of +NOD3x brings a bit of measurement, a bit of engagement, and how to control your presence online. If we’re lucky we’ll learn the secret of good Thai Green Curry.

Responding Yes or Maybe will set a reminder so you can catch the replay.)

*Hashtag: #MWZ * Please use for your tweets and when sharing out the show.

Like the topic? Know someone that will enjoy it? Invite your friends!

About Lee:
Tagline
Joining the dots... literally!
Introduction
+NOD3x™
People I do stuff for

Coca-Cola, Audi, Financial Times, Audi, Mizuno, Nokia, Carlsberg, Island Records, Virgin, Pizza Hut, Sarah Beeny, K-Swiss, Axa, Costa Coffee, Stella Artois, Rachel's Organic, Hornby, Hollywood Bowl, May Gurney, TalkTalk, Orange, Kwik-Fit, Corsodyl, Primark, Ericsson Money, Campari, Dow Jones, Huggies.


Launched +NOD3x  (http://nod3x.com) July '12, an online application that visualises individuals connections and engagements across Google+, YouTube, Twitter, Facebook, Linkedin, Blogs and the wider web. Free to use for all G+users 

Circles You Could Add Me To

- SNA (Social Network Analysis)
- Big Data / Data Mining  / Analyst
- SEO
- Social Media

- Social SEO
- News
- Social Search
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- Guitarist / Musician
- Rugby Fan
- MBA Grad
- Professional Speaker
- Lecturer
- Editor (imassera.com)

And I'll be astonished if you've read this far... but thanks if you have :)

Always up for a good chat so don't be shy - say hi ;)

Cheers for reading

Lee x

Bragging rights
I make a good Thai Green Curry

Host +Zara Altair  created *The Midweek Zap*to help you develop an online strategy that works for you and your business. You are here!
Go to Actation Now! website to view all original events plus articles to help you create and sustain your web presence.

For more about Zara and YOU Plus training visit actationnow.com.
Catch past Midweek Zap shows:
http://goo.gl/IgYCRK

Zara Altair
Actation Now!
Google+ Personal Trainer
zara@actationnow.com
Google Me
Google+ Partner Playbookhttp://goo.gl/Stkr7Z
15 hours ago - Via Reshared Post - View -
https://plus.google.com/100167982224266979151 ShareFull.Net : ShareFull.Net – CodeCanyon – Social SEO responsive landing page facebook v1.5 | 406,82 KB. Social SEO...
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https://plus.google.com/100802167319036125361 Sang Koi : ShareFull.Net – CodeCanyon – Social SEO responsive landing page facebook v1.5 | 406,82 KB. Social SEO...
ShareFull.Net – CodeCanyon – Social SEO responsive landing page facebook v1.5 | 406,82 KB. Social SEO responsive landing page based on the content from a facebook (API 2.1) page ( supplemented with twitter and youtube ) A one page SEO responsive solution…
Social SEO responsive landing page facebook v1.5
ShareFull.Net – CodeCanyon – Social SEO responsive landing page facebook v1.5 | 406,82 KB. Social SEO responsive landing page based on the content from a facebook (API 2.1) page ( supp...
23 hours ago - Via - View -
https://plus.google.com/111065369122716316561 Autumn White : #Social #SEO #Tips to Be Applied by a Business
#Social #SEO #Tips to Be Applied by a Business
Social SEO Tips to Be Applied by a Business
Social SEO dwells on the idea that social media interaction can act as a powerful tool that and can enhance the search e…
1 day ago - Via Google+ - View -
https://plus.google.com/112370550822230880125 Jason Bettinger : Check out this blog which shares helpful tips regarding the do's and dont's of Social SEO for SMBs. ...
Check out this blog which shares helpful tips regarding the do's and dont's of Social SEO for SMBs. 
Six Simple Social SEO Tips for Small and Medium Businesses
Before launching into these tips, it would be prudent to first define some terms that you are sure to encounter when in this kind of online marketing strategy. SEO. This acronym actually stands for Search Engine Optimization...
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1 day ago - Via - View -
https://plus.google.com/112312056943147726209 michael logan : DMA Show hosts Martin Shervington to Drill Down on Engagement - Timestamp Recap The Digital Marketing...
DMA Show hosts Martin Shervington to Drill Down on Engagement - Timestamp Recap

The Digital Marketing Answers Show, with +Eric Enge and +Mark Traphagen, hosted  +martin shervington  today on The Art of Engagement: The Master's Class

To make it easy to see what the show covered, following is a timestamped index, making it easy to see the scope of the discussion and to focus on the areas of greatest interest.

The timestamps are clickable on desktop.  For mobile users, just move the slider to the indicated time.

+martin shervington kicks off the discussion by turning the tables and begins with a question for Eric and Mark:

Why is everybody concerned about engagement?

3:02 - +Eric Enge : From a holistic business perspective, relationships are going to be the driver of  your success. Engaging with people deepens your relationships.

4:02 - +martin shervington : The central thing is attention. When you plus one, comment, reshare, those are digital signs of attention being given, which we call engagement. That's the starting point (on Google+).

Engagement also changes after a while.  After the initial "feel good" period of getting lots of plus ones, reshares, you move on to engage-> relate-> connect. Amplification of your content occurs over time which then impacts Search results. If people value Search, social SEO and engagement matter.

7:43 - +Mark Traphagen : There are 2 sides of the engagement coin.  First is the human side involving relationships which can have ripple effects for years.

The other is the mechanical side. Virtually all social networks have algorithms used to measure engagement.  In order for your content to be seen by others, it needs to be accruing a certain amount of engagement for that to happen. 

10:00 - +Eric Enge : Another metric to be considered that is not easily counted but indicative of deeper levels of engagement...  How often somebody plus mentions you to bring you into a conversation because they value your opinion. Also how often you are invited to be on a Hangout On Air.

11:02 - +martin shervington: Bringing someone into a conversation, when you're building relationships can be tricky and carries some risk.

13:59 - +martin shervington - Google+ becomes easier when there is ease in the relationships.

14:48 - Tip from Martin: Cross-platform connections can help with bonding by having conversations in different places.

Should engagement be different depending on the social media platform used? - asked by +Georg Buech 

16:11 - +martin shervington - Within Google+ the parameters are set, you know what you're doing and you know where you are.  The mechanics and etiquette on each platform differ, but the concept of engagement is the same.

20:07 - +Eric Enge  - Engagement isn't about a single platform. It's not about what you're trying to accomplish on a given platform, it's really about the relationship.

What about engaging in communities as a brand? - question from +Suzanne Baracchini 

24:11 - +martin shervington  - Personalize your brand. Know the community guidelines and culture. Let the moderators know who you are.  Spend time commenting on others' posts.  Build relationship in advance of your own posting. Then, when you share your own content, make sure it's what would be relevant and of value to the community, not what's of value to you and your business.

27:00  - +Mark Traphagen  - If you're acting as a brand page in a community, you need to be on extra good behavior, because people are wary of self-promotion. Show you're there as a good citizen to help build the community.

28:09 - +martin shervington  -  When you post, make it about the community members.  Initiating your post from within the community as the brand page cuts down on red flags for self-promotion.  Make sure images are only overly branded.

30:39 - +Eric Enge  - Treat it like you're there for the relationships

31:31- Tip from Martin :  how not to introduce yourself in a community.

As a Moderator should I post in our Community my own participation in offering content? When posting as my Page, should it be to engage with content other members have posted? - asked by +Charles Dunkley 

32:56 - +Mark Traphagen : It's not that black and white.

33:36 - +Eric Enge  adds some context. Imagine you've moved into a new neighborhood. What's appropriate behavior in that situation? It works the same in communities.

35:01 - +martin shervington  - This is a long, steady process.  There's not a quick win.

Would you post a personal name with your brand for every post or just every so often? - asked by +Ardea Coaching (+Michael J. Coffey )

38:50 - +martin shervington  - You have to experience the connection enough times to have instant recognition of who the person is behind the brand.  It also depends on the context.

40:11 - +Mark Traphagen  - In a community, once a brand page has proven itself and earned trust, you can relax a bit.

Which mistakes should be avoided in "Social Media (Google+) engagement? - asked by +Georg Buech 

42:26 - +martin shervington  - Inviting people to join communities who would have no interest in it. Build the relationship first.  Same thing for events. Explanation of what happens in notifications.

45:00 - +Mark Traphagen  - Don't try to trick people into engagement, e.g. "click-bait".  It's a bad precedent and a mark against your brand.

47:35- +Eric Enge - You have to be willing to be patient.  The ROI in social media is powerful, but indirect.  It's building your brand's reputation.

49:18 - +martin shervington  - Gives a (fun) example with cat gifs for an antithetical  example.

52:52 - +martin shervington  - Find your tribe.  If you have 100 people who love what you're doing on Google+, you're rocking it.

53:15 - +Eric Enge  - Engagement has to have a (noncommercial) purpose

54:04 - +martin shervington :The purpose is non-transactional.

There are lots of data points we could measure, but what is the most important metric regarding engagement we should be looking at? - asked by +Shawn Manaher 

55:16 -Martin, Mark, and Eric - Who is resharing your content? Help people who are at an earlier stage than you.  Collaboration creates great engagement.

Closing remarks

59:40 -  +martin shervington : Asking questions is a powerful way to connect with people.

1:00:22 - +Mark Traphagen  - You get what you give. If you want more engagement, give it first.

1:01:05 - +Eric Enge  - You need to learn the modalities that people feel comfortable using, and connect with them in that way, be it email, texting, social media, hangouts.  Make it easy for them to engage.

Thank you +Eric Enge , +Mark Traphagen , and  +martin shervington for a terrific discussion on how and why we need to be engaging, on Google+ and elsewhere!

#DMAShow   #googleplusengagement   #socialmedia  
Watch the video: The Art of Engagement: The Master's Class
https://lh6.googleusercontent.com/proxy/IpWI9UeC4-tYizpwl07AkTPFyCCaaXs_xoD808k6iUi4PYRw9q3xrOQGBPV4-1pgIH918y_XlKyA20sNbmi85OzSqCk=w506-h284-n
Join +martin shervington +Mark Traphagen and I as we go beyond the basics of engagement, and right into the Master's class. The focus in this show will be on...
2 days ago - Via Reshared Post - View -
https://plus.google.com/104781343050127675833 RightStart Websites : DMA Show hosts Martin Shervington to Drill Down on Engagement - Timestamp Recap The Digital Marketing...
DMA Show hosts Martin Shervington to Drill Down on Engagement - Timestamp Recap

The Digital Marketing Answers Show, with +Eric Enge and +Mark Traphagen, hosted  +martin shervington  today on The Art of Engagement: The Master's Class

To make it easy to see what the show covered, following is a timestamped index, making it easy to see the scope of the discussion and to focus on the areas of greatest interest.

The timestamps are clickable on desktop.  For mobile users, just move the slider to the indicated time.

+martin shervington kicks off the discussion by turning the tables and begins with a question for Eric and Mark:

Why is everybody concerned about engagement?

3:02 - +Eric Enge : From a holistic business perspective, relationships are going to be the driver of  your success. Engaging with people deepens your relationships.

4:02 - +martin shervington : The central thing is attention. When you plus one, comment, reshare, those are digital signs of attention being given, which we call engagement. That's the starting point (on Google+).

Engagement also changes after a while.  After the initial "feel good" period of getting lots of plus ones, reshares, you move on to engage-> relate-> connect. Amplification of your content occurs over time which then impacts Search results. If people value Search, social SEO and engagement matter.

7:43 - +Mark Traphagen : There are 2 sides of the engagement coin.  First is the human side involving relationships which can have ripple effects for years.

The other is the mechanical side. Virtually all social networks have algorithms used to measure engagement.  In order for your content to be seen by others, it needs to be accruing a certain amount of engagement for that to happen. 

10:00 - +Eric Enge : Another metric to be considered that is not easily counted but indicative of deeper levels of engagement...  How often somebody plus mentions you to bring you into a conversation because they value your opinion. Also how often you are invited to be on a Hangout On Air.

11:02 - +martin shervington: Bringing someone into a conversation, when you're building relationships can be tricky and carries some risk.

13:59 - +martin shervington - Google+ becomes easier when there is ease in the relationships.

14:48 - Tip from Martin: Cross-platform connections can help with bonding by having conversations in different places.

Should engagement be different depending on the social media platform used? - asked by +Georg Buech 

16:11 - +martin shervington - Within Google+ the parameters are set, you know what you're doing and you know where you are.  The mechanics and etiquette on each platform differ, but the concept of engagement is the same.

20:07 - +Eric Enge  - Engagement isn't about a single platform. It's not about what you're trying to accomplish on a given platform, it's really about the relationship.

What about engaging in communities as a brand? - question from +Suzanne Baracchini 

24:11 - +martin shervington  - Personalize your brand. Know the community guidelines and culture. Let the moderators know who you are.  Spend time commenting on others' posts.  Build relationship in advance of your own posting. Then, when you share your own content, make sure it's what would be relevant and of value to the community, not what's of value to you and your business.

27:00  - +Mark Traphagen  - If you're acting as a brand page in a community, you need to be on extra good behavior, because people are wary of self-promotion. Show you're there as a good citizen to help build the community.

28:09 - +martin shervington  -  When you post, make it about the community members.  Initiating your post from within the community as the brand page cuts down on red flags for self-promotion.  Make sure images are only overly branded.

30:39 - +Eric Enge  - Treat it like you're there for the relationships

31:31- Tip from Martin :  how not to introduce yourself in a community.

As a Moderator should I post in our Community my own participation in offering content? When posting as my Page, should it be to engage with content other members have posted? - asked by +Charles Dunkley 

32:56 - +Mark Traphagen : It's not that black and white.

33:36 - +Eric Enge  adds some context. Imagine you've moved into a new neighborhood. What's appropriate behavior in that situation? It works the same in communities.

35:01 - +martin shervington  - This is a long, steady process.  There's not a quick win.

Would you post a personal name with your brand for every post or just every so often? - asked by +Ardea Coaching (+Michael J. Coffey )

38:50 - +martin shervington  - You have to experience the connection enough times to have instant recognition of who the person is behind the brand.  It also depends on the context.

40:11 - +Mark Traphagen  - In a community, once a brand page has proven itself and earned trust, you can relax a bit.

Which mistakes should be avoided in "Social Media (Google+) engagement? - asked by +Georg Buech 

42:26 - +martin shervington  - Inviting people to join communities who would have no interest in it. Build the relationship first.  Same thing for events. Explanation of what happens in notifications.

45:00 - +Mark Traphagen  - Don't try to trick people into engagement, e.g. "click-bait".  It's a bad precedent and a mark against your brand.

47:35- +Eric Enge - You have to be willing to be patient.  The ROI in social media is powerful, but indirect.  It's building your brand's reputation.

49:18 - +martin shervington  - Gives a (fun) example with cat gifs for an antithetical  example.

52:52 - +martin shervington  - Find your tribe.  If you have 100 people who love what you're doing on Google+, you're rocking it.

53:15 - +Eric Enge  - Engagement has to have a (noncommercial) purpose

54:04 - +martin shervington :The purpose is non-transactional.

There are lots of data points we could measure, but what is the most important metric regarding engagement we should be looking at? - asked by +Shawn Manaher 

55:16 -Martin, Mark, and Eric - Who is resharing your content? Help people who are at an earlier stage than you.  Collaboration creates great engagement.

Closing remarks

59:40 -  +martin shervington : Asking questions is a powerful way to connect with people.

1:00:22 - +Mark Traphagen  - You get what you give. If you want more engagement, give it first.

1:01:05 - +Eric Enge  - You need to learn the modalities that people feel comfortable using, and connect with them in that way, be it email, texting, social media, hangouts.  Make it easy for them to engage.

Thank you +Eric Enge , +Mark Traphagen , and  +martin shervington for a terrific discussion on how and why we need to be engaging, on Google+ and elsewhere!

#DMAShow   #googleplusengagement   #socialmedia  
Watch the video: The Art of Engagement: The Master's Class
https://lh6.googleusercontent.com/proxy/IpWI9UeC4-tYizpwl07AkTPFyCCaaXs_xoD808k6iUi4PYRw9q3xrOQGBPV4-1pgIH918y_XlKyA20sNbmi85OzSqCk=w506-h284-n
Join +martin shervington +Mark Traphagen and I as we go beyond the basics of engagement, and right into the Master's class. The focus in this show will be on...
2 days ago - Via Reshared Post - View -
https://plus.google.com/107022061436866576067 Mark Traphagen : DMA Show hosts Martin Shervington to Drill Down on Engagement - Timestamp Recap The Digital Marketing...
DMA Show hosts Martin Shervington to Drill Down on Engagement - Timestamp Recap

The Digital Marketing Answers Show, with +Eric Enge and +Mark Traphagen, hosted  +martin shervington  today on The Art of Engagement: The Master's Class

To make it easy to see what the show covered, following is a timestamped index, making it easy to see the scope of the discussion and to focus on the areas of greatest interest.

The timestamps are clickable on desktop.  For mobile users, just move the slider to the indicated time.

+martin shervington kicks off the discussion by turning the tables and begins with a question for Eric and Mark:

Why is everybody concerned about engagement?

3:02 - +Eric Enge : From a holistic business perspective, relationships are going to be the driver of  your success. Engaging with people deepens your relationships.

4:02 - +martin shervington : The central thing is attention. When you plus one, comment, reshare, those are digital signs of attention being given, which we call engagement. That's the starting point (on Google+).

Engagement also changes after a while.  After the initial "feel good" period of getting lots of plus ones, reshares, you move on to engage-> relate-> connect. Amplification of your content occurs over time which then impacts Search results. If people value Search, social SEO and engagement matter.

7:43 - +Mark Traphagen : There are 2 sides of the engagement coin.  First is the human side involving relationships which can have ripple effects for years.

The other is the mechanical side. Virtually all social networks have algorithms used to measure engagement.  In order for your content to be seen by others, it needs to be accruing a certain amount of engagement for that to happen. 

10:00 - +Eric Enge : Another metric to be considered that is not easily counted but indicative of deeper levels of engagement...  How often somebody plus mentions you to bring you into a conversation because they value your opinion. Also how often you are invited to be on a Hangout On Air.

11:02 - +martin shervington: Bringing someone into a conversation, when you're building relationships can be tricky and carries some risk.

13:59 - +martin shervington - Google+ becomes easier when there is ease in the relationships.

14:48 - Tip from Martin: Cross-platform connections can help with bonding by having conversations in different places.

Should engagement be different depending on the social media platform used? - asked by +Georg Buech 

16:11 - +martin shervington - Within Google+ the parameters are set, you know what you're doing and you know where you are.  The mechanics and etiquette on each platform differ, but the concept of engagement is the same.

20:07 - +Eric Enge  - Engagement isn't about a single platform. It's not about what you're trying to accomplish on a given platform, it's really about the relationship.

What about engaging in communities as a brand? - question from +Suzanne Baracchini 

24:11 - +martin shervington  - Personalize your brand. Know the community guidelines and culture. Let the moderators know who you are.  Spend time commenting on others' posts.  Build relationship in advance of your own posting. Then, when you share your own content, make sure it's what would be relevant and of value to the community, not what's of value to you and your business.

27:00  - +Mark Traphagen  - If you're acting as a brand page in a community, you need to be on extra good behavior, because people are wary of self-promotion. Show you're there as a good citizen to help build the community.

28:09 - +martin shervington  -  When you post, make it about the community members.  Initiating your post from within the community as the brand page cuts down on red flags for self-promotion.  Make sure images are only overly branded.

30:39 - +Eric Enge  - Treat it like you're there for the relationships

31:31- Tip from Martin :  how not to introduce yourself in a community.

As a Moderator should I post in our Community my own participation in offering content? When posting as my Page, should it be to engage with content other members have posted? - asked by +Charles Dunkley 

32:56 - +Mark Traphagen : It's not that black and white.

33:36 - +Eric Enge  adds some context. Imagine you've moved into a new neighborhood. What's appropriate behavior in that situation? It works the same in communities.

35:01 - +martin shervington  - This is a long, steady process.  There's not a quick win.

Would you post a personal name with your brand for every post or just every so often? - asked by +Ardea Coaching (+Michael J. Coffey )

38:50 - +martin shervington  - You have to experience the connection enough times to have instant recognition of who the person is behind the brand.  It also depends on the context.

40:11 - +Mark Traphagen  - In a community, once a brand page has proven itself and earned trust, you can relax a bit.

Which mistakes should be avoided in "Social Media (Google+) engagement? - asked by +Georg Buech 

42:26 - +martin shervington  - Inviting people to join communities who would have no interest in it. Build the relationship first.  Same thing for events. Explanation of what happens in notifications.

45:00 - +Mark Traphagen  - Don't try to trick people into engagement, e.g. "click-bait".  It's a bad precedent and a mark against your brand.

47:35- +Eric Enge - You have to be willing to be patient.  The ROI in social media is powerful, but indirect.  It's building your brand's reputation.

49:18 - +martin shervington  - Gives a (fun) example with cat gifs for an antithetical  example.

52:52 - +martin shervington  - Find your tribe.  If you have 100 people who love what you're doing on Google+, you're rocking it.

53:15 - +Eric Enge  - Engagement has to have a (noncommercial) purpose

54:04 - +martin shervington :The purpose is non-transactional.

There are lots of data points we could measure, but what is the most important metric regarding engagement we should be looking at? - asked by +Shawn Manaher 

55:16 -Martin, Mark, and Eric - Who is resharing your content? Help people who are at an earlier stage than you.  Collaboration creates great engagement.

Closing remarks

59:40 -  +martin shervington : Asking questions is a powerful way to connect with people.

1:00:22 - +Mark Traphagen  - You get what you give. If you want more engagement, give it first.

1:01:05 - +Eric Enge  - You need to learn the modalities that people feel comfortable using, and connect with them in that way, be it email, texting, social media, hangouts.  Make it easy for them to engage.

Thank you +Eric Enge , +Mark Traphagen , and  +martin shervington for a terrific discussion on how and why we need to be engaging, on Google+ and elsewhere!

#DMAShow   #googleplusengagement   #socialmedia  
Watch the video: The Art of Engagement: The Master's Class
https://lh6.googleusercontent.com/proxy/IpWI9UeC4-tYizpwl07AkTPFyCCaaXs_xoD808k6iUi4PYRw9q3xrOQGBPV4-1pgIH918y_XlKyA20sNbmi85OzSqCk=w506-h284-n
Join +martin shervington +Mark Traphagen and I as we go beyond the basics of engagement, and right into the Master's class. The focus in this show will be on...
2 days ago - Via Reshared Post - View -
https://plus.google.com/102759603389084916567 Robin Ojay : If you think Google Plus is just another social site, you are in for a big surprise. What has been created...
If you think Google Plus is just another social site, you are in for a big surprise. What has been created is, put simply, a phenomenal tool for human communication, and much more. But it takes you to experience it, embrace it and ‘get it’ before this realisation really comes. 
[ Source Ref: http://go.shr.lc/1joWvQl ]

Complete User Guide for Google Plus (Index)
Now you’ve read through the introduction to Google Plus you will probably want some tips before dive and give it a go for yourself. As such, I have put together a video course comprising five videos about the social destination, with a sixth one to show you how Google+ extends beyond the social destination.
Also, each of these articles expands on any other areas and cover in much more details the subject matter, sometimes in great depth! There is also a section of resources on ‘Google Plus Psychology’ for those who want to appreciate how relatable content can create engagement, which in turn leads to connections, as well as many other principles that will enhance your Google+ experience.
Article resources (including additional videos)
The Ultimate Guide to Google Plus Posts
The Ultimate Guide to Google Circles
The Ultimate Guide to Google Hangouts
Complete Guide to Google Plus Pages for Brands and Businesses
Complete Guide to Google Plus Communities
Complete Guide to Google Local
How to use Google Plus with Google Adwords
Complete Guide to your YouTube Channel
Google Authorship and Social SEO
Search Engine Optimization (SEO), using Google Plus
Google Plus Psychology articles (for those wanting to understand things a little more deeply)
The psychology of sharing on Google+
The psychology of engaging on Google+
The psychology of relating on Google+
The psychology of connecting on Google
The psychology of comment threads on Google+
The psychology of memes on Google+
The psychology of creating trends on Google+
The psychology of Google hangouts
The psychology of adapting to change on Google+
Google Plus as the new Town Square (an operating metaphor)
(NEW) Complete Google Plus video course (less than 90 minutes in total)
Introduction to Google Plus
Complete Guide to Google Plus Posts and Photos
Complete Guide to Google Plus Circles and Communities
Exploring Google Plus: how to search, filter and deeper your experience
Google Hangouts
‘Google+ is Google’ – the social layer explained
Would you like to see a full list of all the content of over 300 things covered in the videos? Well click here!
Let us begin at the beginning and show you just about everything you will need to enjoy and apply Google Plus for personal and business reasons.
https://lh5.googleusercontent.com/-WiJmu6xkYZA/U8K1YROt4TI/AAAAAAAAEhU/3_C3b6Cjrqs/w506-h750/Brand%2BFace%2B%2B-%2BNeha%2BNair%2B59.jpg
3 days ago - Via Reshared Post - View -
https://plus.google.com/116115560733406722913 Marilyn Moore : DMA Show hosts Martin Shervington to Drill Down on Engagement - Timestamp Recap The Digital Marketing...
DMA Show hosts Martin Shervington to Drill Down on Engagement - Timestamp Recap

The Digital Marketing Answers Show, with +Eric Enge and +Mark Traphagen, hosted  +martin shervington  today on The Art of Engagement: The Master's Class

To make it easy to see what the show covered, following is a timestamped index, making it easy to see the scope of the discussion and to focus on the areas of greatest interest.

The timestamps are clickable on desktop.  For mobile users, just move the slider to the indicated time.

+martin shervington kicks off the discussion by turning the tables and begins with a question for Eric and Mark:

Why is everybody concerned about engagement?

3:02 - +Eric Enge : From a holistic business perspective, relationships are going to be the driver of  your success. Engaging with people deepens your relationships.

4:02 - +martin shervington : The central thing is attention. When you plus one, comment, reshare, those are digital signs of attention being given, which we call engagement. That's the starting point (on Google+).

Engagement also changes after a while.  After the initial "feel good" period of getting lots of plus ones, reshares, you move on to engage-> relate-> connect. Amplification of your content occurs over time which then impacts Search results. If people value Search, social SEO and engagement matter.

7:43 - +Mark Traphagen : There are 2 sides of the engagement coin.  First is the human side involving relationships which can have ripple effects for years.

The other is the mechanical side. Virtually all social networks have algorithms used to measure engagement.  In order for your content to be seen by others, it needs to be accruing a certain amount of engagement for that to happen. 

10:00 - +Eric Enge : Another metric to be considered that is not easily counted but indicative of deeper levels of engagement...  How often somebody plus mentions you to bring you into a conversation because they value your opinion. Also how often you are invited to be on a Hangout On Air.

11:02 - +martin shervington: Bringing someone into a conversation, when you're building relationships can be tricky and carries some risk.

13:59 - +martin shervington - Google+ becomes easier when there is ease in the relationships.

14:48 - Tip from Martin: Cross-platform connections can help with bonding by having conversations in different places.

Should engagement be different depending on the social media platform used? - asked by +Georg Buech 

16:11 - +martin shervington - Within Google+ the parameters are set, you know what you're doing and you know where you are.  The mechanics and etiquette on each platform differ, but the concept of engagement is the same.

20:07 - +Eric Enge  - Engagement isn't about a single platform. It's not about what you're trying to accomplish on a given platform, it's really about the relationship.

What about engaging in communities as a brand? - question from +Suzanne Baracchini 

24:11 - +martin shervington  - Personalize your brand. Know the community guidelines and culture. Let the moderators know who you are.  Spend time commenting on others' posts.  Build relationship in advance of your own posting. Then, when you share your own content, make sure it's what would be relevant and of value to the community, not what's of value to you and your business.

27:00  - +Mark Traphagen  - If you're acting as a brand page in a community, you need to be on extra good behavior, because people are wary of self-promotion. Show you're there as a good citizen to help build the community.

28:09 - +martin shervington  -  When you post, make it about the community members.  Initiating your post from within the community as the brand page cuts down on red flags for self-promotion.  Make sure images are only overly branded.

30:39 - +Eric Enge  - Treat it like you're there for the relationships

31:31- Tip from Martin :  how not to introduce yourself in a community.

As a Moderator should I post in our Community my own participation in offering content? When posting as my Page, should it be to engage with content other members have posted? - asked by +Charles Dunkley 

32:56 - +Mark Traphagen : It's not that black and white.

33:36 - +Eric Enge  adds some context. Imagine you've moved into a new neighborhood. What's appropriate behavior in that situation? It works the same in communities.

35:01 - +martin shervington  - This is a long, steady process.  There's not a quick win.

Would you post a personal name with your brand for every post or just every so often? - asked by +Ardea Coaching (+Michael J. Coffey )

38:50 - +martin shervington  - You have to experience the connection enough times to have instant recognition of who the person is behind the brand.  It also depends on the context.

40:11 - +Mark Traphagen  - In a community, once a brand page has proven itself and earned trust, you can relax a bit.

Which mistakes should be avoided in "Social Media (Google+) engagement? - asked by +Georg Buech 

42:26 - +martin shervington  - Inviting people to join communities who would have no interest in it. Build the relationship first.  Same thing for events. Explanation of what happens in notifications.

45:00 - +Mark Traphagen  - Don't try to trick people into engagement, e.g. "click-bait".  It's a bad precedent and a mark against your brand.

47:35- +Eric Enge - You have to be willing to be patient.  The ROI in social media is powerful, but indirect.  It's building your brand's reputation.

49:18 - +martin shervington  - Gives a (fun) example with cat gifs for an antithetical  example.

52:52 - +martin shervington  - Find your tribe.  If you have 100 people who love what you're doing on Google+, you're rocking it.

53:15 - +Eric Enge  - Engagement has to have a (noncommercial) purpose

54:04 - +martin shervington :The purpose is non-transactional.

There are lots of data points we could measure, but what is the most important metric regarding engagement we should be looking at? - asked by +Shawn Manaher 

55:16 -Martin, Mark, and Eric - Who is resharing your content? Help people who are at an earlier stage than you.  Collaboration creates great engagement.

Closing remarks

59:40 -  +martin shervington : Asking questions is a powerful way to connect with people.

1:00:22 - +Mark Traphagen  - You get what you give. If you want more engagement, give it first.

1:01:05 - +Eric Enge  - You need to learn the modalities that people feel comfortable using, and connect with them in that way, be it email, texting, social media, hangouts.  Make it easy for them to engage.

Thank you +Eric Enge , +Mark Traphagen , and  +martin shervington for a terrific discussion on how and why we need to be engaging, on Google+ and elsewhere!

#DMAShow   #googleplusengagement   #socialmedia  
Watch the video: The Art of Engagement: The Master's Class
https://lh6.googleusercontent.com/proxy/IpWI9UeC4-tYizpwl07AkTPFyCCaaXs_xoD808k6iUi4PYRw9q3xrOQGBPV4-1pgIH918y_XlKyA20sNbmi85OzSqCk=w506-h284-n
Join +martin shervington +Mark Traphagen and I as we go beyond the basics of engagement, and right into the Master's class. The focus in this show will be on...
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