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Most recent 19 results returned for keyword: Diageo (Search this on MAP)

https://plus.google.com/110503036681136701753 Aptitude : Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards...
Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.
Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

1 hour ago - Via Google+ - View -
https://plus.google.com/106636285827533025621 Basil Emeka : CELEBRATING LIFE – EVERY DAY, EVERYWHERE. Diageo is the world’s leading premium drinks business with...
CELEBRATING LIFE – EVERY DAY, EVERYWHERE. Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker,…
jobmasternigeria.org/jobs-guinness-nigeria-plc-3/

4 hours ago - Via - View -
https://plus.google.com/109911314288748574921 Angelica Divine : CELEBRATING LIFE – EVERY DAY, EVERYWHERE. Diageo is the world’s leading premium drinks business with...
CELEBRATING LIFE – EVERY DAY, EVERYWHERE. Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker,…
Jobs at Guinness Nigeria PLC - JobMasterNigeria
Jobs at Guinness Nigeria PLC
4 hours ago - Via - View -
https://plus.google.com/101500039822942730378 Basil Emeka : CELEBRATING LIFE – EVERY DAY, EVERYWHERE. Diageo is the world’s leading premium drinks business with...
CELEBRATING LIFE – EVERY DAY, EVERYWHERE. Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker,…
Jobs at Guinness Nigeria PLC - JobMasterNigeria
Jobs at Guinness Nigeria PLC
4 hours ago - Via - View -
https://plus.google.com/111566067425735286710 Job Masternigeria : CELEBRATING LIFE – EVERY DAY, EVERYWHERE. Diageo is the world’s leading premium drinks business with...
CELEBRATING LIFE – EVERY DAY, EVERYWHERE. Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker,…
jobmasternigeria.org/jobs-guinness-nigeria-plc-3/

4 hours ago - Via - View -
https://plus.google.com/114805745131094189739 Jantok : “Don’t get hung up on numbers,” Dave Broom, author of “The Complete Bartender’s Guide,” told Tales of...
“Don’t get hung up on numbers,” Dave Broom, author of “The Complete Bartender’s Guide,” told Tales of the Cocktail attendees Saturday at “The Blind Truth About Aging Whisky” seminar, sponsored by Diageo. “Age just tells you how long it’s been in a cask, not how good it is.” 
Online Hospitality Product & News FinderWhisky Forever: Age Doesnt Matter
The Tales seminar focused on Scotch whisky, but experts say that tenet also extends to other whiskeys produced around the world. It s an increasingly important message for shoppers browsing liquor store shelves these days, with spirit distillers releasing both un-aged whiskeys and super-aged rarities—and many more that don t have an age noted.
13 hours ago - Via Google+ - View -
https://plus.google.com/111078674512906766995 James O : Guinness Nigeria PLC is a major market for Diageo No 3 in World for Guinness – No 1 for Foreign Extra...
Guinness Nigeria PLC is a major market for Diageo No 3 in World for Guinness – No 1 for Foreign Extra Stout and the leading African market for Malta Guinness and Harp. The Nigerian drinks market is relatively unsophisticated, but highly dynamic and a key…
Divisional Sales Capability Manager at Guinness Nigeria Plc – Enugu and Abuja | It Jobs In Nigeria
Guinness Nigeria PLC is a major market for Diageo No 3 in World for Guinness – No 1 for Foreign Extra Stout and the leading African market for Malta Guinness
21 hours ago - Via - View -
https://plus.google.com/110144576529714073494 Kate S : Guinness Nigeria PLC is a major market for Diageo No 3 in World for Guinness – No 1 for Foreign Extra...
Guinness Nigeria PLC is a major market for Diageo No 3 in World for Guinness – No 1 for Foreign Extra Stout and the leading African market for Malta Guinness and Harp. The Nigerian drinks market is relatively unsophisticated, but highly dynamic and a key…
Divisional Sales Capability Manager at Guinness Nigeria Plc – Enugu and Abuja | It Jobs In Nigeria
Guinness Nigeria PLC is a major market for Diageo No 3 in World for Guinness – No 1 for Foreign Extra Stout and the leading African market for Malta Guinness
21 hours ago - Via - View -
https://plus.google.com/114649195722700600029 JobSeeker NG : Job Vacancies At Diageo Division For Sales Manager CELEBRATING LIFE – EVERY DAY, EVERYWHERE. Diageo ...
Job Vacancies At Diageo Division For Sales Manager CELEBRATING LIFE – EVERY DAY, EVERYWHERE. Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority…
Job Vacancies At Diageo Division For Sales Manager - Jobseeker
Job Vacancies At Diageo Division For Sales Manager CELEBRATING LIFE – EVERY DAY, EVERYWHERE. Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray and many more. Diageo trades …
23 hours ago - Via - View -
https://plus.google.com/102726863114420437944 Gist Reel : Job Vacancies At Diageo Division For Sales Manager CELEBRATING LIFE – EVERY DAY, EVERYWHERE. Diageo ...
Job Vacancies At Diageo Division For Sales Manager CELEBRATING LIFE – EVERY DAY, EVERYWHERE. Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority…
Job Vacancies At Diageo Division For Sales Manager - Jobseeker
Job Vacancies At Diageo Division For Sales Manager CELEBRATING LIFE – EVERY DAY, EVERYWHERE. Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray and many more. Diageo trades …
23 hours ago - Via - View -
https://plus.google.com/117749796738799065403 Food Manufacture : It's yo, ho, No for #Diageo's banned #CaptainMorgan #Facebook ad, which claimed #rum could beat boredom...
It's yo, ho, No for #Diageo's banned #CaptainMorgan #Facebook ad, which claimed #rum could beat boredom http://ow.ly/zu4e4
It’s yo, ho, No for banned Captain Morgan advert
A social media advert linking the drinking of Diageo’s Captain Morgan rum to the ending of boredom has been banned by the Advertising Standards Authority (ASA).
1 day ago - Via - View -
https://plus.google.com/101552978491319977190 hembadoon andrew : Jobs at Guinness Nigeria PLC Guinness Nigeria PLC  is a major market for Diageo No 3 in World for Guinness...
Jobs at Guinness Nigeria PLC
Guinness Nigeria PLC  is a major market for Diageo No 3 in World for Guinness – No 1 for Foreign Extra Stout and the leading African market for Malta Guinness and Harp. The Nigerian drinks market is relatively unsophisticated, but highly dynamic and a key c...
Jobs at Guinness Nigeria PLC
Guinness Nigeria PLC is a major market for Diageo No 3 in World for Guinness – No 1 for Foreign Extra Stout and the leading African market for Malta Guinness and Harp. The Nigerian drinks market is relatively unsophisticate...
1 day ago - Via - View -
https://plus.google.com/110756194313335834668 Chidinma Ochi : Vacancy - Guinness Nigeria PLC Employer: Guinness Nigeria PLC The Job Vacancy - Divisional Sales Capability...
Vacancy - Guinness Nigeria PLC
Employer: Guinness Nigeria PLC The Job Vacancy - Divisional Sales Capability Manager AutoReqId: 42432BR Function: Sales Type of Job: Full Time - Exempt Our Client Guinness Nigeria PLC is a major market for Diageo No 3 in World for Guinness –No 1 for Foreign...
Vacancy - Guinness Nigeria PLC
Employer: Guinness Nigeria PLC The Job Vacancy - Divisional Sales Capability Manager AutoReqId: 42432BR Function: Sales Type of Job: Full Time - Exempt Our Client Guinness Nigeria PLC is a major market for Diageo No 3 in Wor...
1 day ago - Via - View -
https://plus.google.com/109964944423237478284 Ej Obuks : VACANCY FOR Divisional Sales Capability Manager Diageo - Enugu and Abuja - Nigeria Divisional Sales ...
VACANCY FOR Divisional Sales Capability Manager Diageo - Enugu and Abuja - Nigeria
Divisional Sales Capability Manager Diageo  -  Enugu and Abuja - Nigeria Apply on company website Upgrade free About this job Job description Context/Scope: Guinness Nigeria PLC is a major market for Diageo No 3 in World for Guinness – No 1 for Foreign Extr...
VACANCY FOR Divisional Sales Capability Manager Diageo - Enugu and Abuja - Nigeria
Divisional Sales Capability Manager Diageo - Enugu and Abuja - Nigeria Apply on company website Upgrade free About this job Job description Context/Scope:Guinness Nigeria PLC is a major market for Diageo...
1 day ago - Via - View -
https://plus.google.com/113638709581932241297 Ehis Mike : Vacancy - Guinness Nigeria PLC Is Currently Accepting CVs... Employer: Guinness Nigeria PLC The Job ...
Vacancy - Guinness Nigeria PLC Is Currently Accepting CVs...
Employer: Guinness Nigeria PLC The Job Vacancy - Divisional Sales Capability Manager AutoReqId: 42432BR Function: Sales Type of Job: Full Time - Exempt Our Client Guinness Nigeria PLC is a major market for Diageo No 3 in World for Guinness – No 1 for Foreig...
Vacancy - Guinness Nigeria PLC Is Currently Accepting CVs...
Employer: Guinness Nigeria PLC The Job Vacancy - Divisional Sales Capability Manager AutoReqId: 42432BR Function: Sales Type of Job: Full Time - Exempt Our Client Guinness Nigeria PLC is a major market for Diageo No 3 in Wor...
1 day ago - Via - View -
https://plus.google.com/115662242777963277838 Michael Thompson : Multi-Sensory Retail: Why Stores Must Appeal to All Five Senses With the rise of e-commerce, many retailers...
Multi-Sensory Retail: Why Stores Must Appeal to All Five Senses

With the rise of e-commerce, many retailers are underestimating the role of their bricks and mortar estates. Indeed, Marks & Spencer chief executive Marc Bolland recently said that "online has replaced Marble Arch as our flagship store" – a bold claim that others would be foolish to take to heart as the way forward. The store still holds significant value for retailers. The issue is how they view the store environment.

Brands fail to notice a store's potential because they approach it in the same way as any other sales channel. But a store is so much more than a sales channel; it is the physical manifestation of a brand. It is the only opportunity that customers have to engage with all five senses. This is important because effectively engaging multiple senses can maximize profits.

Grappling to reconcile the online and offline world, many retailers have started down a similar road by trying to make the experience consistent: allowing customers to buy through any channel with the same product and price offering in all channels.

All well and good, but the quest for consistency can overshadow unique opportunities in each channel. Take Burberry as an example. When their Regent Street flagship opened, CEO Angela Ahrendts said: "Customers can experience every facet of the brand through immersive multimedia content exactly as they do online."

Retailers should use stores to create a brand experience that customers couldn't possibly get online. Stores can engage all five senses. They can express how the brand looks and sounds, smells, feels and even tastes. The online world only appeals to two senses: sight and sound. Replicating the online experience by filling stores with digital should only be one piece of the puzzle.

Creating an experience

For many retailers, operations take a front seat and a brand experience is just nice to have. Consumers just don't work like that; they have a brand experience in-store whether you planned it or not. That experience determines how long they stay in-store, how they feel about the time they spend there, and how much they value your brand. Getting the brand experience right isn't about being touchy-feely; it's about forging positive relationships and maximising profits.

There's more and more evidence that a multi-sensory experience works. Way back in 1982, Milman found that slow music increased spend in supermarkets by 39.2% – since then, Nike has found introducing scent into their stores increased intention to purchase by 80%. More recently, Diageo showed that changes to the multi-sensory environment increased enjoyment of whisky by up to 20%. The Harvard Business Review also reported that those who haggled over the price of a car sitting in a hard chair offered 28% less than those in soft chairs. These numbers speak for themselves.

Creating 'on brand' experiences

Shopping online is a cheap and easy option. To be successful in driving in-store footfall, retailers must give customers a reason to visit their high street stores. They can do this by creating a multi-sensory experience that people actually want to have and – crucially – is "on brand".

Take Abercrombie & Fitch stores: loud music, dim lighting, attractive staff and scent applied as liberally as if it were a teenage boy. Perfect for the A&F brand and their adolescent target market, but a massive turn-off for everyone else.

Then compare an A&F store with Bloomingdale's baby-powder-scented infant area, Thomson's interactive maps and Starbucks' inoffensive music. You can see the importance of getting these things right. As the old adage goes, retail is detail. We need to get down to the detail on a multi-sensory level.

The opportunity is there for the taking, but estates won't change overnight. Retailers should start by taking a good hard look at their stores. Honestly evaluate what stores are doing for the brand – not just their contribution to sales, but how they make customers feel. Delegating music choice to an employee with an iPod? Leaving the smell of your changing rooms to chance? It's time to take back control.

http://loyalty360.eu/resources/article/multi-sensory-retail-why-stores-must-appeal-to-all-five-senses
https://lh6.googleusercontent.com/-0hjezs57XRs/U86Q4ZtSkGI/AAAAAAAAGr0/xz3AyMN8SaE/w506-h750/Depositphotos_2893576_original_downsize.jpg
1 day ago - Via Community - View -
https://plus.google.com/109541893424234506514 Tochukwu Ihedioha : Guinness Nigeria PLC Job Vacancies in Enugu and Abuja for Divisional Sales Capability Manager Guinness...
Guinness Nigeria PLC Job Vacancies in Enugu and Abuja for Divisional Sales Capability Manager
Guinness Nigeria PLC is a major market for Diageo No 3 in World for Guinness – No 1 for Foreign Extra Stout and the leading African market for Malta Guinness and Harp. The Nigerian drinks market is relatively unsophisticated, but highly dynamic and a key co...
Guinness Nigeria PLC Job Vacancies in Enugu and Abuja for Divisional Sales Capability Manager
Guinness Nigeria PLC is a major market for Diageo No 3 in World for Guinness – No 1 for Foreign Extra Stout and the leading African market for Malta Guinness and Harp. The Nigerian drinks market is relatively unsophisticated,...
1 day ago - Via - View -