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Lluis Ramirez : THE MEDIA EQUATION The Pressure to Be the TV News Leader Tarnishes a Big Brand By DAVID CARR Published...
THE MEDIA EQUATION
The Pressure to Be the TV News Leader Tarnishes a Big Brand
By DAVID CARR　　Published: April 21, 2013

Twitter and commentators vibrated with umbrage ? “Breaking News Is Broken” suggested a headline on Slate ? all asking some version of how can this keep happening.
Here’s how: As a general practice, wall-to-wall live television reporting
is perilous. Maybe instead of the constant images of police tape, television
news should frame their own coverage with a virtual version, indicating that
viewers proceed at their own risk.

Despite the suggestion otherwise, people who are on the air talking about the news cannot report while they are doing it. Producers make hundreds of
decisions on the fly. The incrementalism and vamping required to fill the
hours ? “Again, as we have been saying, Anderson ... ” ? makes everyone
desperate to say anything vaguely new.

Throughout the week, I saw anchors and reporters staring at their phones,
hoping a new nugget might arrive to give them something to say. (Memo to
television executives everywhere: news is a better product when presenters
look at the camera.) And the live environment means that at a certain
point, the bosses have to quit shouting into the ear piece, trusting their
staff and crossing their fingers.

＊野次馬メディアとしてのライブ報道というのは一長一短であるけれど今回のような事例では混乱や誤報に近いおしゃべりというのもあって・・
http://www.nytimes.com/2013/04/22/business/media/in-boston-cnn-stumbles-in-rush-to-break-news.html?pagewanted=all&_r=0
In Boston, CNN Stumbles in Rush to Break News
When big news breaks, a common impulse is to turn to CNN, but the network suffers from self-inflicted damage.
27 days ago - Via Google+ - View -