Typically when we highlight Google updates, we’re talking about a refresh of one of its apps for Android, iOS or some other platform. Today’s a little different, though, as Google is testing a redesign of its mobile web search results.
Dubbed “LEGO,” the new user experience offers a much better looking, smoother search experience. As you can see in the demo video below, the search results now appear with a smooth animation rather than just popping in. A similar animation is used when selecting a knowledge graph card, and when in that card, users are able to scroll through the image results.
Right now there’s not much known about LEGO outside of what we can glean from this demo. The redesign is definitely much more visually appealing that Google’s current search results, though, so hopefully we’ll eventually see it roll out to the public.
If you’d like to give LEGO a try before its official rollout, you can try visiting this link from a mobile device. I was unable to access it, getting a 502 error rather than a Google search page, but you may get a chance to play with LEGO if you’re lucky.
Google has gotten smarter. Just this past September, they surprised everyone with a complete algorithm overhaul, called Hummingbird. Essentially, it changed the way Google ranks dealer websites and displays data. The new algorithm is based on semantic search, focusing on user intent versus individual search terms, in hopes of providing searchers with higher quality content more specific to what the searcher is actually searching for.
Whether you're an SEO enthusiast or you only dabble in dealer SEO, you’ve probably noticed how organic search has changed. When you search for something on Google, the search engine results page (SERP) is A LOT different than it was even just a year ago. For example, say you want to find out the weather forecast. You might end up with a SERP that looks like this:
Maybe you want to find out about a specific person. Your SERP may look like this:
2CreateAWebSite.com Fan Page : Ranking in 2014 - What Google Won't Say SEO in 2014: What Google is Not Going to Say. Plus, discover what some people are still doing with links and having success, some errrr... interesting illustrations done Lisa-style (lol), Google's Knowledge Graph and much more! Updates on search engine optimization (SEO) and what you need to know for the future. Click the time stamps below to jump to the desired sections. What Googl... Watch the video: https://www.youtube.com/watch?v=iW40VNGvp1U 9 hours ago - View -
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Panda, Penguin, Hummingbird, the Knowledge Graph, Google Carousel, and most recently secure search mean that there is no longer a linear path to achieving rank, nor is there only one rank metric.
Rank is a fluid, multi-dimensional metric, and it still has everything to do with your business.
In one fell swoop last fall, Google changed everything with the removal of keyword data, and the other search engines followed suit earlier this year. Two former metrics of SEO success are difficult to measure: traffic from keyword data and accurate rank. This calls for a new approach to SEO, outlined in the Secure Search Manifesto.
In order to find out what’s on the mind of search marketers as they looked ahead to 2014, at the beginning of the year my company sent a survey to 20,000 SEO professionals across 8,400 brands 1 day ago - View -
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We are seeking top talent from the digital agency industry and related industries.
Media Planning Executive/ Manager
Skills & Requirements:
- 1 – 3 years of experience in user acquisition across channels
- Strong quantitative skills and an analytical, data-driven mindset
- Exceptional passion for testing, analyzing, and iterating
- Expert understanding of social media, analytics, and A/B test implementation
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Prior experience with the following:
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- Ask critical questions about what drives growth, build analytics tools to capture the relevant data, analyze that data, and provide actionable answers and insights as a result.
- A/B testing, landing page design, viral lubrication, email deliverability, and social graph analysis
Monthly Salary Range : Negotiable
If you’re interested in this position, please feel free to e-mail your CV to:
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